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Lobbying and Advocacy in Health Communication
Study Course Description
Course Description Statuss:Approved
Course Description Version:8.00
Study Course Accepted:02.02.2024 12:25:24
| Study Course Information | |||||||||
| Course Code: | KSK_222 | LQF level: | Level 7 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences; Library Science | Target Audience: | Information and Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Vita Savicka | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 6 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 12 | ||||
| Total Contact Hours | 24 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | “Public Administration” or “Public Communication” at Bachelor’s level. | ||||||||
| Objective: | The aim of the course is to improve the graduate students’ understanding of the nature and methods of advocacy, to develop understanding of the advocacy as an instrument of democracy that allows various interest groups to access decision-makers and to influence political decisions at different levels. An insight is provided as to how the lobbying is used in settling social problems and in health communication within the framework of the use of ecological models. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Legal basis of lobbying and ethics. | Lectures | 1.00 | auditorium | |||||
| 2 | Culture and ethics of political communication. Code of ethics in health care and pharmaceutical industry. | Lectures | 1.00 | auditorium | |||||
| 3 | History of lobbying and development of the understanding of the concept. | Lectures | 1.00 | auditorium | |||||
| 4 | Public choice theory. The capture theory and the theory of economic regulation. | Lectures | 1.00 | auditorium | |||||
| 5 | Patterns of behaviour in corporate policy. Impact function and control acquisition, bargaining and auction strategy. | Lectures | 1.00 | auditorium | |||||
| 6 | Persuasion rivalry and innovation competition. The basis of lobbying – information, communication and reputation. Lobbying channels and phases. | Lectures | 1.00 | auditorium | |||||
| 7 | Factors determining lobbying outcomes. Their research and forecasting. | Classes | 1.00 | auditorium | |||||
| 8 | Analysis of theoretical approaches. | Classes | 1.00 | auditorium | |||||
| 9 | Analysis of advocacy strategy. | Classes | 2.00 | auditorium | |||||
| 10 | Development of advocacy strategies. | Classes | 2.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Prepare the analysis of two cases and develop a lobbying campaign for settling a social problem that was identified and chosen by them. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal. | ||||||||
| Assessment Criteria: | 1. lecture and seminar attendance – 20%; 2. participation in seminar discussions – 30%; 3. group or individual presentation – 50%. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | • Knowledge and understanding of advocacy, its nature and methods. • Knowledge of democratic instruments for advocacy as to how access decision-makers and influence political processes. • Knowledge of lobbying theory and methods, use of lobbying in solving social problems and health communication. | ||||||||
| Skills: | • Identify and critically analyse problem situations. • Recognise and analyse the features of advocacy or lobbying techniques in social problems and health communication process. • Choose the most suitable advocacy or lobbying approaches and methods in accordance with the problem situation and explain its choice in a reasoned way. • Develop an advocacy strategy and draw up a lobbying campaign. | ||||||||
| Competencies: | Analyse and evaluate complicated practical cases in the field of advocacy / lobbying; identify the interests of each stakeholder, conflicts between different points of view and interests and their impact on social or political processes. Using advocacy and lobbying methods, develop a lobbying campaign for health communication to achieve specific goals. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Bruce I. Newman and Dejan, Vercic. Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing, 2003. | ||||||||
| 2 | David L. Swanson, Dan Nimmo. New Directions In Political Communication. A Resource Book., 1997. | ||||||||
| 3 | Schneider, Maik T. "Interest-group size and legislative lobbying." Journal of Economic Behavior & Organization, 2014. 106: 29-41. doi:10.1016/j.jebo.2017.05.007. | ||||||||
| 4 | Shaw, Jane S. "Public Choice Theory, by Jane S. Shaw: The Concise Encyclopedia of Economics." Library of Economics and Liberty, 2002. Skatīts 13.05.2017. | ||||||||
| 5 | Stephenson, Matthew C., un Howell E. Jackson. [b.g.] "Lobbyists as imperfect agents: implications for public policy in a pluralist system." Harvard Journal on Legislation 47. Skatīts: 27.04.2017. | ||||||||
| 6 | Victor, Jennifer N. "Strategic LobbyingDemonstrating How Legislative Context Affects Interest Groups' Lobbying Tactics." 2007. American Politics Research 35 (6): 826-845. doi:10.1177/1532673X07300681. | ||||||||
| 7 | Ward, Hugh. "A Game-Theoretical Investigation of Lobbying and the Measurement of Power." 2004. Journal of Theoretical Politics 16 (1): 31-52. doi:10-1177/0951629804038901. | ||||||||
