Lobbying and Advocacy in Health Communication (KSK_222)
About Study Course
Objective
The aim of the course is to improve the graduate students’ understanding of the nature and methods of advocacy, to develop understanding of the advocacy as an instrument of democracy that allows various interest groups to access decision-makers and to influence political decisions at different levels. An insight is provided as to how the lobbying is used in settling social problems and in health communication within the framework of the use of ecological models.
Prerequisites
“Public Administration” or “Public Communication” at Bachelor’s level.
Learning outcomes
• Knowledge and understanding of advocacy, its nature and methods.
• Knowledge of democratic instruments for advocacy as to how access decision-makers and influence political processes.
• Knowledge of lobbying theory and methods, use of lobbying in solving social problems and health communication.
• Identify and critically analyse problem situations.
• Recognise and analyse the features of advocacy or lobbying techniques in social problems and health communication process.
• Choose the most suitable advocacy or lobbying approaches and methods in accordance with the problem situation and explain its choice in a reasoned way.
• Develop an advocacy strategy and draw up a lobbying campaign.
Analyse and evaluate complicated practical cases in the field of advocacy / lobbying; identify the interests of each stakeholder, conflicts between different points of view and interests and their impact on social or political processes.
Using advocacy and lobbying methods, develop a lobbying campaign for health communication to achieve specific goals.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Health Communication, VKM | 2 | Master’s | Limited choice |
