Mass Communication Theories (KSK_259)
About Study Course
Objective
To provide a summary overview of the most important mass communication problems and theoretical approaches to their explanation, as well as possibilities offered by them in interpretation of the most important matters of journalism and multimedia communication and in the analysis of public relations.
Prerequisites
Introduction to communication theories.
Learning outcomes
Students can name and explain main theoretical approaches and topical matters in the field of mass communication, society and culture, and to build a foundation for the analysis within an independent research in the area of journalism, public relations or multimedia communication.
Students are ready:
• to identify and analyse processes and problems in different fields of mass communication and in different aspects – use, content of media organisations and systems, audiences and media, impact of media on society and culture;
• to create messages and analytical works for public communication, taking into account the specifics of mass audience and mass communication;
• to create a conceptual theoretical design for the Bachelor’s thesis.
Students are able to use their knowledge in the field of mass communication to develop independent research in journalism, public relations and multimedia communication in practice based on an accurately selected theoretical perspective with its conceptual and methodological apparatus.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Photography, FO | 5 | Bachelor’s | Required |
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Photography, FON | 6 | Bachelor’s | Required |
