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Copywriting for the Social Media Environment (KF_065)

About Study Course

Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian, English
Study course description Full description, Full time
Branch of science:Media and communications

Objective

To introduce students with the specifics of copywriting for the social media environment and to develop the skills to prepare appropriate textual material.

Prerequisites

Basic knowledge of the Latvian language and media language.

Learning outcomes

Knowledge

1.After completing the study courses, the student will be familiar with the message of the social media environment in various ways.

Skills

1.After completing the course, the student will be able to apply the learned writing skills, as well as strengthen cooperation skills, the ability to adapt to changes and make decisions independently, as well as analytical skills.

Competence

1.After completing the course, the student will be able to evaluate information, prepare and direct communication messages in a digital communication environment; analyze the information and apply it according to the specifics of the specific situation.

Study course planning

Planning period:Year 2025, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations4BachelorLimited choiceAiga Veckalne
About Study CourseObjectivePrerequisitesLearning outcomesStudy course planning
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