Introduction of Digital Communication (KF_071)
About Study Course
Objective
To provide knowledge about the introduction of digital communication, specifics and the importance of user experience.
Prerequisites
Not required.
Learning outcomes
As a result of studying the study course, students:
1. knows and will be able to practically apply the basics and possibilities of digital communication
2. will understands the basic principles of defining target audiences and knows how to apply a systematic approach to defining target audiences
3. will knows the main criteria and values for characterizing the audience
4. will knows the principles of user experience, the main values
5. will knows the most commonly used user experience research methods
6. will knows the most popular channels of digital communication and their context
As a result of successful completion of the study course, students will be able to:
1. to apply practical skills and knowledge in user research and analysis of the obtained results
2. to plan and implement the user experience research process
3. to evaluate the stages of the client's journey and provide an assessment for future improvements and changes
4. recognize examples of user-centered design, will be able to evaluate them.
As a result of successful completion of the study course, students acquire the following competencies and will be able to:
1. to plan and define the target audiences with a sufficiently high level of detail in order to use this data in the further creation of the communication plan and assessment;
2. to see in communication the main values of user experience or their shortcomings;
3. independently implement and analyze the activities carried out in the research of user experience, their results;
4. Reasonably support the evaluation of communication using user research.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Public Relations, SA | 1 | Bachelor’s | Required | Edgars Koroņevskis |
