Positioning of Social Issues in Public and Interinstitutional Communication (LUSDK_266)
About Study Course
Objective
To build understanding of Public Relations (PR) as an important professional social work duty and activity, and to provide practical skills in PR process management.
Prerequisites
General knowledge of the communication process and management principles.
Learning outcomes
Will be able to demonstrate in-depth knowledge and understanding of public relations (PR) and the principles and methods of developing internal and external (interinstitutional) communication, of different areas of the PR social work field.
Will be able to prepare and communicate a message; will be able to give a reasoned presentation on a professional topic; will be able to communicate effectively and develop beneficial contacts with representatives of different social groups, respecting the diversity of people.
Will be able to identify audiences and their needs, select the communication message and communication channel that is best suited to the specificity of the audience, reduce communication barriers, plan and manage PR campaigns in the field of social issues.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Social work, SDNMp | 3 | Master’s | Limited choice | Aivars Stankevičs | |
| Social work, SDNM | 3 | Master’s | Limited choice | Aivars Stankevičs |
