International Advertising Market and Development (SZF_074)
About Study Course
Objective
To develop understanding of the place and role of advertising in successful operation of companies, the development of an advertising plan, and possibilities for application thereof.
Prerequisites
Basics of the Organisation and Management of International Advertising.
Learning outcomes
Understands the development of advertising concepts and how they can be used to achieve company/ organisation goals and increase competitiveness.
Ability to develop a successful draft advertising campaign plan, using various elements to be included in advertising media, press layouts, Internet advertisements, audio, video clips.
Comprehensive understanding of the place and role of advertising in successful operations of an organisation (institution, company). Ability to analyse and, if necessary, make valuable suggestions on how to better address advertising issues in different companies and organisations.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Marketing and Advertising, MR | 4 | Bachelor’s | Limited choice |
