Advertising in Mass Communication Processes (KSK_040)
About Study Course
Objective
To teach theoretical aspects of advertising, regularities relating to its preparation, implementation and evaluation.
Prerequisites
Analysis of a communication situation.
Learning outcomes
After mastering the course students obtain profound understanding about peculiarities of development of advertising, about advertising research directions; about effects of advertising and regularities of their impact, on latest news in advertising in Latvia.
After mastering the course students analyse effects of advertising, manifestations of advertising compared to other forms of communication; forecast consequences of impact of advertising, the need for advertising regulation due to the analysis of the level of democracy of society.
After mastering the course students understand the nature of advertising communication, create an advertising strategy and analyse an advertising.
