Multimodal Messages (KF_018)
About Study Course
Objective
To create profound theoretical understanding of modality and multimodality in perception and composing of communication messages, to provide knowledge on diversity and specifics of types of multimodal communication, in particular in the context of media culture, as well as to conceptually develop skills to compose, evaluate and analyse multimodal messages.
Prerequisites
Theoretical aspects of communication, analysis of messages.
Learning outcomes
Students know main directions and their development contexts in theoretical understanding of multimodality, most prominent authors, works and insights expressed in them.
Students independently select and use semiotic resources to create communication messages, develop analysis models and practically analyse multimodal messages in different media environments.
To consider specifics of communication in multimodal environments of new media, students evaluate, analyse, characterise, consult and lead composing of messages in modern communication processes.
