Management of Market Research (SBUEK_005)
About Study Course
Objective
To provide students with practical knowledge of the prerequisites for using market research, to develop understanding of the specifics of marketing and market research; to develop practical skills in identifying and analysing marketing decision problems and research problems, as well as in the selection and application of the most appropriate data collection technique.
Prerequisites
Basics of Marketing, Statistics.
Learning outcomes
Understanding the peculiarities of business marketing problem analysis and research task definition in marketing and market research, research design and methodology, most appropriate methods and techniques for data collection, data processing and analysis.
Students have good knowledge of the prerequisites for using market research, the specifics of marketing and market research; orientate themselves in marketing decision problems and identifying and analysing the research problem, as well as in the selection and application of the most appropriate data collection technique.
Students have good knowledge of the logic, procedures and practical applications of market research and marketing research for the marketing decision making of a particular company/organisation.
