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Introduction of Digital Communication
Study Course Description
Course Description Statuss:Approved
Course Description Version:2.00
Study Course Accepted:02.02.2024 12:26:22
| Study Course Information | |||||||||
| Course Code: | KF_071 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ruta Siliņa | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 4 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 8 | ||||
| Total Contact Hours | 20 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Not required. | ||||||||
| Objective: | To provide knowledge about the introduction of digital communication, specifics and the importance of user experience. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Digital Communication: An Introduction | Lectures | 1.00 | auditorium | |||||
| 2 | Target audiences, their definition, goals and needs | Lectures | 1.00 | auditorium | |||||
| 3 | Types of digital communication: strategies and channels | Lectures | 1.00 | auditorium | |||||
| 4 | Digital communication: an analysis of examples | Classes | 1.00 | auditorium | |||||
| 5 | User Experience: An Introduction | Lectures | 1.00 | auditorium | |||||
| 6 | Value of user experience | Lectures | 1.00 | auditorium | |||||
| 7 | User research methods | Classes | 1.00 | auditorium | |||||
| 8 | Principles of user-centered design | Lectures | 1.00 | auditorium | |||||
| 9 | Customer journey, user research practical tools | Classes | 1.00 | auditorium | |||||
| 10 | Creating a communication and user testing plan | Classes | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Create and fill in a target audience matrix for digital communication about a communication object of your choice. Implement a user testing plan using the think-aloud method. | ||||||||
| Assessment Criteria: | Group work – development and presentations of the user experience assessment project; independent studies and activity in the exchange of knowledge in classes; exam. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | As a result of studying the study course, students: 1. knows and will be able to practically apply the basics and possibilities of digital communication 2. will understands the basic principles of defining target audiences and knows how to apply a systematic approach to defining target audiences 3. will knows the main criteria and values for characterizing the audience 4. will knows the principles of user experience, the main values 5. will knows the most commonly used user experience research methods 6. will knows the most popular channels of digital communication and their context | ||||||||
| Skills: | As a result of successful completion of the study course, students will be able to: 1. to apply practical skills and knowledge in user research and analysis of the obtained results 2. to plan and implement the user experience research process 3. to evaluate the stages of the client's journey and provide an assessment for future improvements and changes 4. recognize examples of user-centered design, will be able to evaluate them. | ||||||||
| Competencies: | As a result of successful completion of the study course, students acquire the following competencies and will be able to: 1. to plan and define the target audiences with a sufficiently high level of detail in order to use this data in the further creation of the communication plan and assessment; 2. to see in communication the main values of user experience or their shortcomings; 3. independently implement and analyze the activities carried out in the research of user experience, their results; 4. Reasonably support the evaluation of communication using user research. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Steve Krug. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability | ||||||||
| 2 | Will Grant. 101 UX Principles: A definitive design guide. 2018 | ||||||||
| Additional Reading | |||||||||
| 1 | Nirs Eijals, Raiens Hūvers. Noķert uz āķa. Kā radīt paradumus veidojošus produktus. 2019 | ||||||||
| 2 | Emmanuelle Savarit. Practical User Research. 2020 | ||||||||
| 3 | Susan Weinschenk. 100 Things Every Designer Needs to Know About People. 2nd edition, 2020 | ||||||||
| Other Information Sources | |||||||||
| 1 | https://marketings.digital | ||||||||
| 2 | https://uxdesign.cc | ||||||||
