.
Internal Communication
Study Course Description
Course Description Statuss:Approved
Course Description Version:4.00
Study Course Accepted:02.02.2024 12:25:44
| Study Course Information | |||||||||
| Course Code: | KSK_095 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Vineta Savicka | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 4 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 8 | ||||
| Total Contact Hours | 20 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Understanding of the principles, methods and management of public relations is necessary. | ||||||||
| Objective: | To build understanding of students about the role of internal communication in the company or institution, goals, principles and tools of formation of internal communication. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Organisation, work environment, employees and management as builders of the internal communication environment. Concept, goals, affecting parties target audiences and definitions of internal communication. | Lectures | 1.00 | auditorium | |||||
| 2 | Internal communication barriers. | Lectures | 1.00 | auditorium | |||||
| 3 | Builders of internal communication – what and how internal communication is led? | Lectures | 1.00 | auditorium | |||||
| 4 | Analysis of current problems in the area. | Classes | 4.00 | auditorium | |||||
| 5 | Mutual interaction of leadership and organisation culture and the role of these concepts in internal communication. | Lectures | 1.00 | auditorium | |||||
| 6 | Internal communication planning and campaigns. | Lectures | 2.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Workshop works; literary studies. | ||||||||
| Assessment Criteria: | in compliance with the RSU regulations | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | After successfully completing the course, the student will know the nature of internal communication, goals, target audiences, will be able to apply the elements of the formation process, and will also know the importance of internal communication in achieving organizational goals, change and crisis processes | ||||||||
| Skills: | Students will know how to evaluate the internal communication environment, to identify problems and make proposals for resolution of problems, to select the most appropriate internal communication solutions and to evaluate the result achieved by internal communications activities | ||||||||
| Competencies: | Will acquire competencies to understand the importance and tools of internal communication in achieving the organization's strategic goals; will understand the role of internal communication in a company or institution; will know the goals, principles and tools of creating internal communication; will understand the interaction between internal communication and employee loyalty, motivation and productivity; will be able to apply the processes of change management, crisis communication and strategic planning in the role of internal communication. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Anne Gregory, Disrupting the function of ic. A Global Perspective, IC Kollectif Inc., Published online in Canada, 2017. | ||||||||
| 2 | Mark G. Ehrhart, Benjamin Schneider, William H. Macey, Organizational Climate and Culture. An Introduction to Theory, Research, and Practice, Routledge, 2014. | ||||||||
