.
Health Communication
Study Course Description
Course Description Statuss:Approved
Course Description Version:6.00
Study Course Accepted:27.08.2024 09:52:33
| Study Course Information | |||||||||
| Course Code: | SUUK_145 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Environmental Science; Environmental Management | Target Audience: | Public Health | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Vita Savicka | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Department of Rehabilitation | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Riga, 3 Cigoriņu Street, suuk rsu[pnkts]lv, +371 67611559 | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 8 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 16 | ||||
| Classes (count) | 8 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 16 | ||||
| Total Contact Hours | 32 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 8 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 16 | ||||
| Classes (count) | 8 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 16 | ||||
| Total Contact Hours | 32 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Not required. | ||||||||
| Objective: | Course objective is to create interest in students and in-depth understanding of the strategic communication with the public, as well as the achievement of society's attitudes and behavior change, social change in society that focus on health indicators have improved. Students acquire knowledge of health naturalism media work, and how to recognize misinformation. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Specifics of communication and discipline of the information society era. Tactical and strategic communication. Communication tools and their differences. Advocacy and lobbying principles theory. | Lectures | 1.00 | auditorium | |||||
| 2 | Communications planning principles and steps. Audience segmentation principles. | Lectures | 1.00 | auditorium | |||||
| 3 | Basic principles of crisis communication. Social responsibility and use of the organization. | Lectures | 1.00 | auditorium | |||||
| 4 | The reputation and image of it`s constituent elements. Communication to the public as an image-building tool. | Lectures | 1.00 | auditorium | |||||
| 5 | Health communication theory and its multidisciplinar essence, health communication determinants of importance. | Lectures | 1.00 | auditorium | |||||
| 6 | Social marketing and planning. Social marketing 7 P analysis. | Lectures | 1.00 | auditorium | |||||
| 7 | Social marketing campaign plan. | Classes | 2.00 | auditorium | |||||
| 8 | Health communication plan using a wide range of communication and access to a range of tools. | Classes | 2.00 | auditorium | |||||
| 9 | Cooperation with the media. Media divison and characteristics. Media tasks and operating principles. | Lectures | 1.00 | auditorium | |||||
| 10 | Forms of cooperation with the media (press releases, press conferences, briefings, initiation, etc.). | Lectures | 1.00 | auditorium | |||||
| 11 | Preparation of information materials for mass media. | Classes | 2.00 | auditorium | |||||
| 12 | Preparation of answers and reporting provison for mass media. Media training. | Classes | 2.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Specifics of communication and discipline of the information society era. Tactical and strategic communication. Communication tools and their differences. Advocacy and lobbying principles theory. | Lectures | 1.00 | auditorium | |||||
| 2 | Communications planning principles and steps. Audience segmentation principles. | Lectures | 1.00 | auditorium | |||||
| 3 | Basic principles of crisis communication. Social responsibility and use of the organization. | Lectures | 1.00 | auditorium | |||||
| 4 | The reputation and image of it`s constituent elements. Communication to the public as an image-building tool. | Lectures | 1.00 | auditorium | |||||
| 5 | Health communication theory and its multidisciplinar essence, health communication determinants of importance. | Lectures | 1.00 | auditorium | |||||
| 6 | Social marketing and planning. Social marketing 7 P analysis. | Lectures | 1.00 | auditorium | |||||
| 7 | Social marketing campaign plan. | Classes | 2.00 | auditorium | |||||
| 8 | Health communication plan using a wide range of communication and access to a range of tools. | Classes | 2.00 | auditorium | |||||
| 9 | Cooperation with the media. Media divison and characteristics. Media tasks and operating principles. | Lectures | 1.00 | auditorium | |||||
| 10 | Forms of cooperation with the media (press releases, press conferences, briefings, initiation, etc.). | Lectures | 1.00 | auditorium | |||||
| 11 | Preparation of information materials for mass media. | Classes | 2.00 | auditorium | |||||
| 12 | Preparation of answers and reporting provison for mass media. Media training. | Classes | 2.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | • Students are constantly studying literature sources. • Must prepare two groups presentations: social marketing campaigns and health communication campaigns and present them during a seminar. • Report: Marketing Communications specifics of the health care sector (7 to 10 pages). | ||||||||
| Assessment Criteria: | • Participation in seminars and group work presentation: 30%. • Report grade: 30%. • Examination: 40%. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | Students understand principles of the organization communication with the public, knowledge of communication disciplines (marketing communication, public relations, content marketing, etc.). As well as understand the reputation and image concepts, the concept of social responsibility, social marketing and health communications nature. Students understand the nature of media work and the principles of cooperation with it. | ||||||||
| Skills: | Knows how to prepare communication plans, as well as materials for the mass media, are able to respond to journalist questions. | ||||||||
| Competencies: | Are competent in the multidisciplinary field of health communication. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Alan R., Andreasen. Social marketing in 21st century. London. SAGE Publication, 2006. (akceptējams izdevums) | ||||||||
| 2 | Berry, D. Health Communication: Theory And Practice. New York. McGraw-Hill, 2007. (akceptējams izdevums) | ||||||||
| 3 | James Gruning. Excellence in Public Relations and Communication Management, 1992. (akceptējams izdevums) | ||||||||
| 4 | John Dalton and Susan Croft. Managing corporate reputation. A Specially commissioned report. London: Thorogood. 2003. (akceptējams izdevums) | ||||||||
| 5 | Charles Fomburn. Reputation: realizing value from the corporate image. Harvard Business School Press, 1996. (akceptējams izdevums) | ||||||||
| 6 | Philip Kotler. Ned Roberto Nancy Lee. Social marketing: Improving the quality of life. SAGE Publication, 5th ed. 2016 | ||||||||
| 7 | Renata Schiavo. Health communication: from theory to practice. San Francisco. Jossey-Bass, 2014. | ||||||||
| Additional Reading | |||||||||
| 1 | Clarke Caywood. The Handbook of Strategic Pulic Relations & Integrated Communications, 2012 | ||||||||
| 2 | Dennis L., Wilcox, Phillip H.Ault, Warren K. Agee. Public Relations. Strategies and Tactics, 2015 | ||||||||
| 3 | Donald E. Parente, Bruce G. Vanden Bergh, Arnold M. Barban. Advertising Campaign Strategy, 2006 | ||||||||
| 4 | Don W. Stacks. Primer of Public Relations Research, 2016 | ||||||||
| 5 | Dowling Grahame. Creating Corporate reputation. Oxford: University Press, 2001 | ||||||||
| 6 | Merten Klaus. Einführung in die Kommunikationswissenschaft, Muenster, 1999 | ||||||||
| 7 | Ronald D. Smith. Strategic Planning for Public Relations, 2021 | ||||||||
| Other Information Sources | |||||||||
| 1 | Friedman, M. (1970). The Social Responsibility of Business is to Increase its Profits. The New York Times Magazine. Retrieved May 5, 2008 | ||||||||
| 2 | https://www.prsa.org/aboutprsa/ethics/#.Vrcd0vl95D8 (skatīts 07.02.2016.) | ||||||||
| 3 | https://ethicsinpr.wikispaces.com/Professional+codes+of+eth… (skatīts 07.02.2016.) | ||||||||
| 4 | http://healthleadersmedia.com/supplemental/9798_browse.pdf ( skatīts 07.02.2016.) | ||||||||
| 5 | Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 2021. (skatīts 07.02.2020) | ||||||||
