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Health Communication in Public Health
Study Course Description
Course Description Statuss:Approved
Course Description Version:1.00
Study Course Accepted:04.01.2023 14:13:35
| Study Course Information | |||||||||
| Course Code: | SVUEK_139 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Environmental Science; Environmental Management | Target Audience: | Public Health | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Vita Savicka | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Department of Public Health and Epidemiology | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Riga, Kronvalda boulevard 9, svek rsu[pnkts]lv, +371 67338307 | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 8 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 16 | ||||
| Classes (count) | 8 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 16 | ||||
| Total Contact Hours | 32 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 8 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 16 | ||||
| Classes (count) | 8 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 16 | ||||
| Total Contact Hours | 32 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Not required. | ||||||||
| Objective: | Course objective is to create interest in students and in-depth understanding of the organization and feasible strategic communication in the organization and health communication, behavior change interventions and communication. Students acquire knowledge of principles of communication planing and realization, evaluation of communication effectiveness. In practice, students acquire skills in health communication planning and implementation. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Specifics of communication and discipline of the information society era. Tactical and strategic communication. Health communication. | Lectures | 1.00 | auditorium | |||||
| 2 | Communication campaigns typology, principles of compaigs planing. Effectiveness of campaigns. | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 3 | Health communication theory and approaches. | Lectures | 1.00 | auditorium | |||||
| 4 | Social ecological approach in health communication, social ecological models. | Lectures | 1.00 | auditorium | |||||
| 5 | Intervention of behaviour change. Behavior models in behaviour change planning. | Lectures | 2.00 | auditorium | |||||
| Classes | 2.00 | auditorium | |||||||
| 6 | Social marketing and planning. Social marketing 7 P analysis. Social behaviour change. | Lectures | 1.00 | auditorium | |||||
| Classes | 2.00 | auditorium | |||||||
| 7 | Behaviour economics and it's use in health communication. | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 8 | Audience and use of communication channels. | Classes | 1.00 | auditorium | |||||
| 9 | Forms of cooperation with the media (press releases, press conferences, briefings, initiation, etc.). | Classes | 1.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Specifics of communication and discipline of the information society era. Tactical and strategic communication. Health communication. | Lectures | 1.00 | auditorium | |||||
| 2 | Communication campaigns typology, principles of compaigs planing. Effectiveness of campaigns. | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 3 | Health communication theory and approaches. | Lectures | 1.00 | auditorium | |||||
| 4 | Social ecological approach in health communication, social ecological models. | Lectures | 1.00 | auditorium | |||||
| 5 | Intervention of behaviour change. Behavior models in behaviour change planning. | Lectures | 2.00 | auditorium | |||||
| Classes | 2.00 | auditorium | |||||||
| 6 | Social marketing and planning. Social marketing 7 P analysis. Social behaviour change. | Lectures | 1.00 | auditorium | |||||
| Classes | 2.00 | auditorium | |||||||
| 7 | Behaviour economics and it's use in health communication. | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 8 | Audience and use of communication channels. | Classes | 1.00 | auditorium | |||||
| 9 | Forms of cooperation with the media (press releases, press conferences, briefings, initiation, etc.). | Classes | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | • Students are constantly studying literature sources. • Must prepare two groups presentations: social marketing campaigns and health communication campaigns and present them during a seminar. • Report: Communications specifics of the health care sector (7 to 10 pages). | ||||||||
| Assessment Criteria: | • Participation in seminars and group work presentation: 30%. • Report grade: 30%. • Examination: 40%. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | Students understand principles of health communication theories, social marketing and health communications nature. Students understand the nature of media work and the principles of cooperation with it. | ||||||||
| Skills: | Knows how to prepare communication plans, as well as materials for target audience's. | ||||||||
| Competencies: | Are competent in the multidisciplinary field of health communication. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Alan R., Andreasen. Social marketing in 21st century. London. SAGE Publication, 2006 | ||||||||
| 2 | Berry, D. Health Communication: Theory And Practice. New York. McGraw-Hill, 2007 | ||||||||
| 3 | Ewing T., Michael. Social Marketing. New York. Routledge, 2010 | ||||||||
| 4 | Philip Kotler. Ned Roberto Nancy Lee. Social marketing: Improving the quality of life. SAGE Publication, 2002 | ||||||||
| 5 | Renata Schiavo. Health communication: from theory to practice. San Francisco. Jossey-Bass, 2007 | ||||||||
| 6 | Berry, D. Health Communication: Theory And Practice. New York. McGraw-Hill, 2007 | ||||||||
| 7 | Alan R., Andreasen. Social marketing in 21st century. London. SAGE Publication, 2006 | ||||||||
| 8 | Michie, S., Richardson, M., Johnston, M., Hardeman, W., et.al. (2013). The Behavior Change Technique Taxonomy of 93 Hierarchically Clustered Techniques : Building an International Consensus for the Reporting of Behavior Change Interventions. https://doi.org/10.1007/s12160-013-9486-6 | ||||||||
| 9 | Davis, R., Campbell, R., Hildon, Z., Hobbs, L., Michie, S., et.al. (2015). Theories of behaviour and behaviour change across the social and behavioural sciences : a scoping review. Health Psychology Review, 0(0), 1–22. https://doi.org/10.1080/17437199.2014.941722 | ||||||||
| 10 | Kok, G., Gottlieb, N. H., Peters, G. J. Y., Mullen, P. D., et.al. (2016). A taxonomy of behaviour change methods: an Intervention Mapping approach. Health Psychology Review, 10(3), 297–312. https://doi.org/10.1080/17437199.2015.1077155 | ||||||||
| 11 | Model, T. S. (2012). The Social-Ecological Model : A Framework for Prevention. Injury Prevention, 4–5. | ||||||||
| 12 | Area, B., & Delivery, S. (2008). Social Change Communication. Aids, 1–3. | ||||||||
| 13 | Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns. Health Communication, 18(2), 103–122. https://doi.org/10.1207/s15327027hc1802_1 | ||||||||
| 14 | Mullainathan, S., & Thaler, R. H. (2015). Behavioral Economics. International Encyclopedia of the Social & Behavioral Sciences: Second Edition, 437–442. https://doi.org/10.1016/B978-0-08-097086-8.71007-5 | ||||||||
| 15 | Ruben, B. D. (2016). Communication Theory and Health Communication Practice : The More Things Change , the More They Stay the Same 1. 1–11. https://doi.org/10.1080/10410236.2014.923086 | ||||||||
| 16 | Slater, M. D. (2015). Theory and Method in Health Audience Segmentation. July 1996. https://doi.org/10.1080/108107396128059 | ||||||||
| Additional Reading | |||||||||
| 1 | Dennis L., Wilcox, Phillip H.Ault, Warren K. Agee. Public Relations. Strategies and Tactics, 2005 | ||||||||
| 2 | Ronald D. Smith. Strategic Planning for Public Relations, 2005 | ||||||||
| 3 | Savicka, V., & Gorškova, Z. (2020). Sociālekoloģiskā modeļa lietojums uzvedības maiņas komunikācijā. 99–111. | ||||||||
| 4 | Mckenzie-mohr, D., & Schultz, P. W. (2014). Choosing Effective Behavior Change Tools. 20(1), 35–46. https://doi.org/10.1177/1524500413519257 | ||||||||
| 5 | Johnston, M., Carey, R. N., Bohlen, L. E. C., Johnston, D. W., Rothman, A. J., Bruin, M. de, Kelly, M. P., Groarke, H., & Michie, S. (2020). Development of an online tool for linking behavior change techniques and mechanisms of action based on triangulation of findings from literature synthesis and expert consensus). August. https://doi.org/10.1093/tbm/ibaa050 | ||||||||
| 6 | Evans, W. D., & Mccormack, L. (2008). in Health Care : Communicating Evidence to Change Consumer Behavior. 781–792. https://doi.org/10.1177/0272989X08318464 | ||||||||
| 7 | Cickusic, V., & Salihbegovic, E. M. (n.d.). Health Communication. 5, 219–222. | ||||||||
| 8 | Golden, S. D., & Earp, J. A. L. (2012). Social Ecological Approaches to Individuals and Their Contexts: Twenty Years of Health Education & Behavior Health Promotion Interventions. Health Education and Behavior, 39(3), 364–372. https://doi.org/10.1177/1090198111418634 | ||||||||
| 9 | Mārtinsone, K., & Sudraba, V. (2016). Veselības psiholoģija. | ||||||||
| 10 | Hoffjann, O. (2018). The role of play in strategic communication. https://doi.org/10.1177/2046147X17744833 | ||||||||
| 11 | Singaiah, G., & Laskar, S. R. (2015). Understanding of Social Marketing : A Conceptual Perspective. 16(2), 213–235. https://doi.org/10.1177/0972150914564282 | ||||||||
| 12 | Michie, S. (2011). The behaviour change wheel : A new method for characterising and designing behaviour change. January 2017. https://doi.org/10.1186/1748-5908-6-42 | ||||||||
| 13 | Element, K., & Efficacy, R. (2006). Theories of Behavior Change. 1(1990), 1–6. | ||||||||
| 14 | Edgar, T., & Volkman, J. E. (2012). Using Communication Theory for Health Promotion: Practical Guidance on Message Design and Strategy. 2005–2008. https://doi.org/10.1177/1524839912450879 | ||||||||
| 15 | Panda, A., & Sehgal, A. (n.d.). Impact of Information , Education and Communication on Adolescent Reproductive Health : A Sociological Study of Mandi District , Himachal Pradesh. 3(2009), 445–472. https://doi.org/10.1177/097206340901100301 | ||||||||
| 16 | Lubi, K., Sildver, K., Sokolova, D., Savicka, V., Nool, I., Mets-Oja, S., & Tupits, M. (2022). Existing Health Practices in Shaping the Decision to Participate During Breast Cancer Screening Among 50–69 Years Old Women in Estonia. SAGE Open Nursing, 8, 237796082211242. https://doi.org/10.1177/23779608221124293 | ||||||||
