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Content Production for Multimedia
Study Course Description
Course Description Statuss:Approved
Course Description Version:6.00
Study Course Accepted:02.02.2024 12:26:12
| Study Course Information | |||||||||
| Course Code: | KF_007 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Information and Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Alnis Stakle | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 8 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 16 | ||||
| Classes (count) | 2 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 4 | ||||
| Total Contact Hours | 20 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 2 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 4 | ||||
| Total Contact Hours | 16 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Not required | ||||||||
| Objective: | To introduce students to the basic principles of production, the versatility of content and the production of different content, according to the different multimedia platforms and their applications in society today. To promote students' understanding of production from an empirical point of view, understanding the diversity of the field today and its demand. Within the course, students will have the opportunity to understand the various aspects of content creation - starting with the idea and ending with the main challenges of running a production company. The course offers a broad insight into modern content trends, an insight into domestic and global content creation processes, its creation from the point of view of both producers and media. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | What is content production for multimedia platforms? Content challenges of the 21st century - what different media and media platforms need. Offer, content topicality, how to generate ideas according to society's media use. Content house – The modern goal that the media strives for. | Lectures | 1.00 | auditorium | |||||
| 2 | Content genres (2 lectures). What are formats in the field of production, current events, "evergreen" formats; format adaptation. Genres of formats in various media platforms - from commercials to series and podcasts. | Lectures | 2.00 | auditorium | |||||
| 3 | Seminar – Analysis of formats; comparison of adaptation of several national formats – success formula, biggest failures. | Classes | 1.00 | auditorium | |||||
| 4 | Selection of programs and their development. How to choose the most appropriate content for the medium; what are the most important factors influencing the choice; which the media pays attention to. The key to the success of presenting the idea is Baiba Zūzena, former manager of TV3 Latvija. | Lectures | 1.00 | auditorium | |||||
| 5 | Basics of production – idea, scenario, technical scenario, pre-development and post-processing. Radio, TV, digital broadcasts – unifying and different elements. The specifics of commercial media and public media that affect the production process. | Lectures | 1.00 | auditorium | |||||
| 6 | Producing in practice and managing a production company. Main challenges, opportunities, reality. Ilze Ūdre – head of Latvia's largest production company, has realized such projects as Eņģeļi pār Latviju, X Faktors, Es Mīlu Tevi, Latvija. | Lectures | 1.00 | auditorium | |||||
| 7 | Workshop: Idea presentation. | Classes | 1.00 | auditorium | |||||
| 8 | Advertising and content marketing - what it means today and how it relates to content production. | Lectures | 1.00 | auditorium | |||||
| 9 | Advertising direction. | Lectures | 1.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | What is content production for multimedia platforms? Content challenges of the 21st century - what different media and media platforms need. Offer, content topicality, how to generate ideas according to society's media use. Content house – The modern goal that the media strives for. | Lectures | 1.00 | auditorium | |||||
| 2 | Content genres (2 lectures). What are formats in the field of production, current events, "evergreen" formats; format adaptation. Genres of formats in various media platforms - from commercials to series and podcasts. | Lectures | 1.00 | auditorium | |||||
| 3 | Seminar – Analysis of formats; comparison of adaptation of several national formats – success formula, biggest failures. | Classes | 1.00 | auditorium | |||||
| 4 | Selection of programs and their development. How to choose the most appropriate content for the medium; what are the most important factors influencing the choice; which the media pays attention to. The key to the success of presenting the idea is Baiba Zūzena, former manager of TV3 Latvija. | Lectures | 1.00 | auditorium | |||||
| 5 | Basics of production – idea, scenario, technical scenario, pre-development and post-processing. Radio, TV, digital broadcasts – unifying and different elements. The specifics of commercial media and public media that affect the production process. | Lectures | 0.50 | auditorium | |||||
| 6 | Producing in practice and managing a production company. Main challenges, opportunities, reality. Ilze Ūdre – head of Latvia's largest production company, has realized such projects as Eņģeļi pār Latviju, X Faktors, Es Mīlu Tevi, Latvija. | Lectures | 0.50 | auditorium | |||||
| 7 | Workshop: Idea presentation. | Classes | 1.00 | auditorium | |||||
| 8 | Advertising and content marketing - what it means today and how it relates to content production. | Lectures | 1.00 | auditorium | |||||
| 9 | Advertising direction. | Lectures | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | After attending the lecture, for the next class/lecture, the student must prepare a summary of what the teacher/guest lecturer said, supplementing it with information on the specific topic obtained from compulsory literature sources, and a video or audio material in which the student presents the main theses, prepared at such a content level of teaching that could be included in digital media and or TV/radio. The presentation to be prepared for the second seminar is made in groups, also preparing written material on the idea of the format. The final thesis is a detailed presentation of the presented idea, based on the feedback obtained in the seminar from the lecturer and fellow students; the final thesis must be submitted as a format application of up to 5 pages; as well as a video presentation to a potential medium. At the end of the study course, I invite you to fill out the study course evaluation questionnaire, which will provide valuable data for improving the course content and teaching methods. | ||||||||
| Assessment Criteria: | Requirements for abstracts and seminars: Attending seminars and preparing presentations for seminars is mandatory. During lectures and seminars, assignments may be assigned on the subject of the lecture or seminar, to be completed individually or in small groups. Attending lectures and guest lectures - 20%. Attendance and participation in seminars – 25%. Individual and group works – 35%. Final thesis – 20%. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | Exam (Written) | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | As a result of successful completion of the study course, students: • Understand the concepts and differences between media content and formats • Will be able to define what formats are, world trends and their differences in multimedia platforms • Will understand the interests of the media in the field of content | ||||||||
| Skills: | As a result of successful completion of the study course, students will have obtained: • Ability to understand current content trends • Ability to develop a content idea concept • Ability to present the idea of the produced program to media content managers • Content production skills • Ability to understand the differences in content production for different multimedia platforms | ||||||||
| Competencies: | As a result of successful completion of the study course, students will have obtained: • Competence to evaluate the content variations of modern multimedia platforms and the ability to understand the interests and needs of the media • Christian attitude towards content, formats, their offer • Competence to present the idea and vision • Competence to evaluate and offer the uniqueness of production services for different content formats | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Amber B & Plothe, T. (2019). Netflix at the nexus : content, practice, and production in the age of streaming television. New York: Peter Lang, 2019 | ||||||||
| 2 | Collie, C. (2007). The Business of TV Production. Cambridge: Cambridge University Press. | ||||||||
| 3 | Cho, Mu J., (2020). Media Production Behavior on Smartphones: Time, Content, Structure, and Context.Stanford University, ProQuest Dissertations Publishing, 2020. | ||||||||
| 4 | Mittell, J. (2015). Complex TV: The Poetics of Contemporary Television Storytelling. New York; London: NYU Press. | ||||||||
| 5 | Zizza, P & Pena, W. (2019). Save The Writing! Developing a Series with Series Bibles: A Production Guide for Writing Series Bibles for TV, Film and Fiction! Volume 1 of Save the Writing! Series. Secret Legion, Inc.; 1st edition | ||||||||
