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Management of Corporate Reputation and Social Responsibility
Study Course Description
Course Description Statuss:Approved
Course Description Version:2.00
Study Course Accepted:02.02.2024 12:25:41
| Study Course Information | |||||||||
| Course Code: | KF_042 | LQF level: | Level 7 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Economics; Marketing | Target Audience: | Communication Science; Marketing and Advertising | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Renāte Cāne | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 4 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 8 | ||||
| Total Contact Hours | 20 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | |||||||||
| Objective: | |||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Lectures | 2.00 | auditorium | ||||||
| 2 | Lectures | 2.00 | auditorium | ||||||
| Classes | 2.00 | auditorium | |||||||
| 3 | Lectures | 2.00 | auditorium | ||||||
| Classes | 2.00 | auditorium | |||||||
| Assessment | |||||||||
| Unaided Work: | |||||||||
| Assessment Criteria: | |||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | |||||||||
| Skills: | |||||||||
| Competencies: | |||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Langham, T. (2018). Reputation Management: The Future of Corporate Communications and Public Relations. Emerald Publishing Limited, PRCA Practice Guides, 312 p. | ||||||||
| 2 | Doorley, J., Garcia, H.F. (2020). Reputation management: the key to successful public relations and corporate communication. New York; London: Rutledge, 432 p. | ||||||||
| 3 | The Oxford handbook of corporate reputation. Edited by Barnett, M. L. & Pollock, T. G. (2012). | ||||||||
| 4 | Weber, J., Wasieleski, D. M. (2018). Corporate Social Responsibility. Emerald Publishing, 343 p. | ||||||||
| 5 | Kapferer, J.-N. (2008). The New strategic brand management: creating and sustaining brand equity long term. London; Philadelphia: Kogan Page, 560 p. | ||||||||
| 6 | Wang, Q., Dou, J., Jia, Sh. (2016). A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance: The Moderating Effect of Contextual Factors. Business & society, 2016-11, Vol.55 (8), pp.1083-1121. | ||||||||
| Additional Reading | |||||||||
| 1 | Grifins, E. (2008). Reputācijas vadības stratēģijas: situāciju, krīžu un korporatīvās sociālās atbildības vadīšana. Rīga: Lietišķās informācijas dienests, 220 lpp. | ||||||||
| 2 | Haywood, R. (2005). Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value. London and Sterling: Kogan Page, 320 p. | ||||||||
| 3 | Fombrun, Ch. J. (2012). The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences. The Oxford Handbook of Corporate Reputation. Oxford University Press. | ||||||||
| 4 | Ball Dwayne, C., Machas, A. (2004). The Role of Communication and Trust in Explaining Customer Loyalty: An Extension to the ECSI Model. Eurpean Journal of Marketing, Vol. 38, Nos. 9/10, pp. 1272-1293. | ||||||||
| 5 | Alsop, R. (2013). The 18 immutable laws of corporate reputation: creating, protecting, and repairing your most valuable asset. New York: Free Press, 320 p. | ||||||||
| 6 | Baudot, L., Johnson, J. A., Roberts, A., Roberts, R. W. (2019). Is Corporate Tax Aggressiveness a Reputation Threat? Corporate Accountability, Corporate Social Responsibility, and Corporate Tax Behavior. Journal of business ethics, 2019-06-08, Vol.163 (2), pp.197-215. | ||||||||
| Other Information Sources | |||||||||
| 1 | Ētikas kodekss Latvijas sabiedrisko attiecību profesionāļiem (2018). | ||||||||
| 2 | AS “Latvijas Balzams” ētiskas mārketinga komunikācijas kodekss (2013). | ||||||||
| 3 | Jones, D., Willness, Ch. (2013). 3 Reasons Job Seekers Prefer Sustainable Companies. | ||||||||
