Media Economy and Management

Study Course Description

Course Description Statuss:Approved

Course Description Version:7.00

Study Course Accepted:02.02.2024 12:25:54

Study Course Information
Course Code:		KSK_158		LQF level:		Level 7
Credit Points:		4.00		ECTS:		6.00
Branch of Science:		Communication Sciences; Communication Theory		Target Audience:		Communication Science
Study Course Supervisor
Course Supervisor:		Anda Rožukalne
Study Course Implementer
Structural Unit:		Faculty of Social Sciences
The Head of Structural Unit:
Contacts:		Dzirciema street 16, Rīga, szfrsu[pnkts]lv
Study Course Planning
Full-Time - Semester No.1
Lectures (count)		12	Lecture Length (academic hours)		2	Total Contact Hours of Lectures		24
Classes (count)		8	Class Length (academic hours)		2	Total Contact Hours of Classes		16
Total Contact Hours								40
Study course description
Preliminary Knowledge:
Course “Analysis of Communication Situations”.
Objective:
To provide understanding and the ability to critically evaluate theoretical approaches to media economy and media management and their manifestations in different media systems and media business segments. The course content offers an analysis of media business models and management models in interaction with the development of different types of media and evaluation of peculiarities of activity in the context of political and economic systems. The course includes solution models for current media economy situations and business dilemmas in operations of different media in Latvia and other EU countries.
Topic Layout (Full-Time)
No.	Topic			Type of Implementation		Number	Venue
1	Foundations of the media system. Media business models. Peculiarities of the Latvian media system.			Lectures		1.00	auditorium
2	Media ecosystem, its development trends.			Lectures		1.00	auditorium
3	Creativity and innovations in media management. Editorial job.			Lectures		1.00	E-Studies platform
4	Production and management of the content of an internet news portal.			Classes		1.00	auditorium
5	Publishing management. New media products' development.			Lectures		2.00	auditorium
				Classes		1.00	auditorium
6	Media economy. Media ownership. Trends of media consolidation and concentration. Emerging models of alternative media ownership. Mass media and elections.			Lectures		3.00	auditorium
				Classes		2.00	auditorium
7	Menagement of Electronic media.			Lectures		1.00	auditorium
				Classes		1.00	auditorium
8	Social media management. Influencer marketing.			Lectures		2.00	auditorium
				Classes		1.00	auditorium
9	Public media management; change management.			Lectures		1.00	auditorium
				Classes		2.00	auditorium
Assessment
Unaided Work:
• essay on visiting lectures; • analysis of readings; • creation of a media product.
Assessment Criteria:
• work with literature – 20%; • lectures – 10%; • creation of a media product – 30%; • essays on readings – 40%.
Final Examination (Full-Time):		Exam (Written)
Final Examination (Part-Time):
Learning Outcomes
Knowledge:		• about uniqueness of media economy; • about the dual media market; • about the evaluation of media systems; • about economy of different media segments; • on media management theories.
Skills:		• to find a solution in media economy and management situations; • to evaluate media economy indicators; • to create creative media products taking into account consequences of media economy and management.
Competencies:		• to analyse challenges in media economy; • to conceive and create research in media economy and management.
Bibliography
No.	Reference
Required Reading
1	Albarran, A. (1996) Media Economics. Ames: Iowa State University Press.
2	Albarran, A.B. (2002) Media Economics. Understanding Markets, Industries and Concepts, 2nd ed. USA: Iowa State Press, A Blackwell Publishing Company.
3	Albarran, A.B. (2010) The Media Economy. New York: Routledge.
4	Rožukalne, A. (2013) Kam pieder Latvijas mediji? Rīga: Apgāds Zinātne.
5	Badikian, B. (2004) The New Media Monopoly. Boston: Beacon Press
6	Compaine, M. B., Gomery, D. (2000) Who Owns the Media?, London: Lawrence Erlbaum Associates, Inc.
7	Croteau, D., Hoynes, W. (2006) The Business of Media: Corporate Media and the Public Interest. 2nd ed. London: SAGE Publications.
8	Cushion, S., Lewis, J., Ramsay G.N., (2012) ‘The impact of interventionist regulation in reshaping news agendas: comparative analysis of public and commercially funded television’ Journalism 13: 831,
9	Hallin, D.C. and P. Mancini (2004) Comparing Media Systems: Three Models of Media and Politics. Cambridge and New York: Cambridge University Press.
10	McChesney R.W (2008) The Political Economy of Media. Enduring Issues, Emerging Dilemmas. New York: Monthly Review Press.
11	Wardle, K. and Derakhshan, H. (2017) Information Disorder: Toward an indisciplinary framework for research and policy making. Council of Europe Reports DGI (2017)09. Iegūts no: https://rm.coe.int/information-disorder-report-version-augu…
12	Ronkova, N. (2016) International Legal Framework for Media. (JPMNT) Journal of Process Management – New Technologies, 4 (2), 57 - 63.
13	Psychogiopolou, E., Anagnostou, D., Smith, C.R., and Stolte, Y. (2017) The Freedom and Independence of Public Service Media in Europe: International Standards and Their Domestic Implementation. International Journal of Communication. 11, 1936–1955. Ie
14	Messenger, A. (2014) A Practical Guide to Media Law. London: Pearson.
15	Medoff, N. J. and Kaye, B. (2017) Electronic Media: Then, Now, and Later, 3rd ed. London: Routledge.
16	Klimkiewicz, B. (2010) „Structural Media Pluralism“. International Journal of Communication. 4, 906-913.
17	Karppinen, Kari. (2013) Rethinking Media Pluralism. New York: Fordham University Press.
18	Johnston, J. And Wallace, A. (2017) Who is a Journalist? Changing legal definitions in a de-territorialised media space. Digital Journalism, 5 (7), 850 – 867.
Additional Reading
1	Altschull J. H. (1990) From Milton to McLuhan: The Ideas Behind American Journalism, 1st ed., USA: Allyn & Bacon.
2	Arnold S. de Beer, John C. Merrill (2008) Global Journalism: Topical Issues and Media Systems, 5th Ed. Pearson.
3	Balcytiene, A. (2009) ‘Market-led reforms as incentives for media change, development and diversification in the Baltic States’ The International Communication Gazette , 71(1–2): 39–49.
4	Committee of experts on new media (2011) ‘Draft Recommendation on a new notion of media’, Strasbourg, MC-NM010rev2.pdf, Pp.1-25.
5	Erjavec, K. and M.Kovačič (2010) ‘Relations with the media: Who are the main actors in an advertorial production process in Slovenia?’ Journalism, 11(1) 91–109.
6	Kruks, S. (2007) “Daugavpils masu mediju sistēma”/ System of Daugavpils Mass Media, Reinholde, I. (sast.) (2007). Daugavpils kā attīstības ceļvedis. Rīga: Zinātne, 86–99.
7	Šulmane, I. (2011) Neatrastās identitātes? Latvijas dienas laikrakstu žurnālisti politikas, ekonomikas un kultūras laiku ietekmē. Rīga: LU SPPI. Iegūts no: https://www.szf.lu.lv/fileadmin/user_upload/szf_faili/Petni…
8	Rožukalne, A. (2013b) Editorial independence in the Latvian news media: Ownership interests and journalistic compromises. Media Transformations. 9, 80 -101.
Other Information Sources
1	Ofcom. (2017) Access and Inclusion in 2016. Outcomes for consumers in vulnerable circumstances. Iegūts no: https://www.ofcom.org.uk/__data/assets/pdf_file/0030/98508/…
2	Nissen, Ch. (2006) Public service media in the information society. Report. Council of Europe’s Group of Specialists on Public Service Broadcasting in the Information Society (MC-S-PSB). Strasbourg: Media Division, Directorate General of Human Rights
3	Media Pluralism Monitor. (2018) Results. Iegūts no: http://cmpf.eui.eu/media-pluralism-monitor/mpm-2016-results/