.
Recreation Management and Marketing
Study Course Description
Course Description Statuss:Approved
Course Description Version:5.00
Study Course Accepted:01.11.2024 13:58:17
| Study Course Information | |||||||||
| Course Code: | LSPA_069 | LQF level: | Level 6 | ||||||
| Credit Points: | 1.33 | ECTS: | 2.00 | ||||||
| Branch of Science: | Sports Science | Target Audience: | Sports Trainer | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ingrīda Smukā | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Latvian Academy of Sport Education (LASE) | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | LSPA, Brīvības gatve 333, Riga, LV-1006 | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 5 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 10 | ||||
| Classes (count) | 5 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 10 | ||||
| Total Contact Hours | 20 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 3 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 6 | ||||
| Classes (count) | 3 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 6 | ||||
| Total Contact Hours | 12 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Preliminary knowledge of professional Bachelor in general theoretical study courses and basic sector-specific theoretical courses. | ||||||||
| Objective: | To provide an opportunity to learn the foundations of business related to recreation, learn the recreation management process, the role of clusters in business in recreation. To provide an opportunity to learn the foundations of recreation marketing, the foundations of branding. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Explanation of the concept of “business”, vision and mission of a company, strategic planning of operations of a company. Explanation of the concept of “Management” | Lectures | 1.00 | other | |||||
| 2 | Management theories, factors and functions in recreation, personnel management. Functions and principles of recreation management. (Porter’s 5 Forces) Manager’s personality, authority. Management styles, personnel management in a recreation, active tourism company. Art of communication in a recreation company, conflict resolution. Development and improvement of mutual relations and cooperation skills. Techniques and methods. | Lectures | 2.00 | other | |||||
| 3 | Explanation of the concept of “marketing” in recreation, concept of marketing in recreation. Marketing environment, market segmentation, supply, demand of recreation services. | Lectures | 1.00 | other | |||||
| 4 | Market segmentation, supply, demand, recreation service. Concept of recreation marketing. Specifics of service marketing. Services and innovations, their types. Pricing of a recreation service; Clustering | Lectures | 1.00 | other | |||||
| 5 | Creating a marketing strategy in recreation. Service price, product (service) lifecycle. Theories about the target audience of a recreation service, the formation of motivation. Marketing perspectives, advertising, its types and peculiarities in advertising. Research, organisation of research, research methods in tourism and recreation marketing. Cooperation with organisations, institutions, state institutions and local governments, private individuals providing recreation services. | Classes | 1.00 | other | |||||
| 6 | Create an advertisement for a Recreation Service. Presentations: “Revision service offer”. | Classes | 2.00 | other | |||||
| 7 | Examination in management | Classes | 1.00 | other | |||||
| 8 | Examination in marketing | Classes | 1.00 | other | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Explanation of the concept of “business”, vision and mission of a company, strategic planning of operations of a company. Explanation of the concept of “Management” | Lectures | 0.50 | other | |||||
| 2 | Management theories, factors and functions in recreation, personnel management. Functions and principles of recreation management. (Porter’s 5 Forces) Manager’s personality, authority. Management styles, personnel management in a recreation, active tourism company. Art of communication in a recreation company, conflict resolution. Development and improvement of mutual relations and cooperation skills. Techniques and methods. | Lectures | 1.00 | other | |||||
| 3 | Explanation of the concept of “marketing” in recreation, concept of marketing in recreation. Marketing environment, market segmentation, supply, demand of recreation services. | Lectures | 0.50 | other | |||||
| 4 | Market segmentation, supply, demand, recreation service. Concept of recreation marketing. Specifics of service marketing. Services and innovations, their types. Pricing of a recreation service; Clustering | Lectures | 1.00 | other | |||||
| 5 | Creating a marketing strategy in recreation. Service price, product (service) lifecycle. Theories about the target audience of a recreation service, the formation of motivation. Marketing perspectives, advertising, its types and peculiarities in advertising. Research, organisation of research, research methods in tourism and recreation marketing. Cooperation with organisations, institutions, state institutions and local governments, private individuals providing recreation services. | Classes | 1.00 | other | |||||
| 6 | Create an advertisement for a Recreation Service. Presentations: “Revision service offer”. | Classes | 1.00 | other | |||||
| 7 | Examination in management | Classes | 0.50 | other | |||||
| 8 | Examination in marketing | Classes | 0.50 | other | |||||
| Assessment | |||||||||
| Unaided Work: | Preparation for the written examination in management; Preparation for the written examination in marketing; Additional literature analysis, research in the field of tourism, recreation marketing; Preparation of an advertising project for the recreation service. | ||||||||
| Assessment Criteria: | The total assessment is summative. Examination in management Examination in marketing Creation and presentation of an advertisement of a recreation service. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | 1. Understands the concept of recreation management and marketing, the supply and demand of recreation services in Latvia, the pricing of recreational services and the creation, management, control of projects related to recreation. 2. Knows the basic principles for creating a company strategy. Knows different marketing theories. Knows the techniques and methods used to promote sales of company services. 3. Understands the theories of motivation and their application in practice for the motivation of employees and the motivation of the target group of the service. | ||||||||
| Skills: | 4. Knows how to develop recreational service projects and inform the target audience about the results of personal activities. 5. Knows how to formulate the mission, vision of a recreation company and justify the need to develop a company strategy. | ||||||||
| Competencies: | 6. Skilfully analyses marketing trends, demand and supply for services in the field of recreation. 7. Skilfully uses the acquired knowledge in the development of recreational service projects. 8. Knows the techniques and methods for developing and improving mutual relations and cooperation skills. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Celia Burton and Norma Michael. A practical guide to project management : how to make it work in your organisation. Kogan Page, 1992. (akceptējams izdevums) | ||||||||
| 2 | Kotlers F. Mārketings no A līdz Z. Rīga: Jumava, 2007. (akceptējams izdevums) | ||||||||
| 3 | Mancini M. Access: Introduction to Travel and Tourism. Chapter 10. Making Connections: How to Marcet, Sell to, and serve the Traveling Public. Delmar: Cengage Learning, 2013. | ||||||||
| 4 | Pelše G., Ruperte I. Mazā biznesa kurss. Rīga: Jumava, 2009. 328 lpp. (akceptējams izdevums) | ||||||||
| 5 | Petrova L, Alsiņa L. Esi uzņēmējs. Rīga: „Kamene”, 1999. (akceptējams izdevums) | ||||||||
| 6 | Praude V. Menedžments. SIA Burtene, 2012. 305 lpp. (akceptējams izdevums) | ||||||||
| 7 | Valērijs Praude. Mārketings: mācību grāmata. 3. izdevums. 2011. (akceptējams izdevums) | ||||||||
| 8 | Reņģe V. Mūsdienu organizāciju psiholoģija. Rīga: Zvaigzne ABC, 2007. (akceptējams izdevums) | ||||||||
| 9 | Templers R. Menedžmenta likumi. Rīga, Zvaigzne ABC, 2007. (akceptējams izdevums) | ||||||||
| 10 | Veide M. Reklāmas psiholoģija. Rīga: Jumava, 2006. (akceptējams izdevums) | ||||||||
| 11 | Ārvalstu studentiem/For international students: | ||||||||
| 12 | Celia Burton and Norma Michael. A practical guide to project management : how to make it work in your organisation. Kogan Page, 1992. (akceptējams izdevums) | ||||||||
| 13 | Mancini M. Access: Introduction to Travel and Tourism. Chapter 10. Making Connections: How to Marcet, Sell to, and serve the Traveling Public. Delmar: Cengage Learning, 2013. | ||||||||
| Additional Reading | |||||||||
| 1 | Komerclikums | ||||||||
| 2 | McIntosh R, Goeldner C. Ritchie B. Tourism: Principles, Practices, Philosophies. Chapter 8. Attractions, Recreation, Entertainment, and Other. New York a.o. : Wiley& Sons, 2012. | ||||||||
| 3 | Reņģe V. Sociālā psiholoģija. 9.nodaļa „Cilvēku uzvedība grupās”. Rīga: Zvaigzne ABC, 2002. | ||||||||
| 4 | Cuenca Cabeza M. (coord.) Aproximación multidisciplinar a los Estudios de Ocio. Marketing de Organizaciones de ocio. Universidad de Deusto: Deustuko Unibertsitatea, Servicio de Publicaciones, 2006. | ||||||||
| 5 | Džeimss P.Luiss. Projektu vadīšanas pamati. 4.nodaļa „Struktūrplāna izmantošana planošanā”. Rīga: izdevniecība PUSE PLUS, 1997. | ||||||||
| 6 | Forands I. Projekta menedžments. 1.nodaļa „Menedžments”, 6.nodaļa „Kontrole”, 8.nodaļa „Vadības organizatoriskās apakšsistēmas”, 15.nodaļa „Riska vadība”. Rīga: Latvijas Izglītības fonds, 2006. | ||||||||
| 7 | Ārvalstu studentiem/For international students: | ||||||||
| 8 | McIntosh R, Goeldner C. Ritchie B. Tourism: Principles, Practices, Philosophies. Chapter 8. Attractions, Recreation, Entertainment, and Other. New York a.o. : Wiley& Sons, 2012. | ||||||||
| 9 | Commercial law | ||||||||
| Other Information Sources | |||||||||
| 1 | Tūrisma likums | ||||||||
| 2 | Sabiedrības veselības pamatnostādnes 2021.–2027. gadam. [tiešsaiste] [skatīts 2024.gada 18.februārī] | ||||||||
| 3 | Ārvalstu studentiem/For international students: | ||||||||
| 4 | Tourism Law | ||||||||
