.
Public Relations
Study Course Description
Course Description Statuss:Approved
Course Description Version:3.00
Study Course Accepted:01.11.2024 14:04:42
| Study Course Information | |||||||||
| Course Code: | LSPA_405 | LQF level: | Level 6 | ||||||
| Credit Points: | 1.33 | ECTS: | 2.00 | ||||||
| Branch of Science: | Sports Science | Target Audience: | Sports Trainer | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Uģis Ciematnieks | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Latvian Academy of Sport Education (LASE) | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | LSPA, Brīvības gatve 333, Riga, LV-1006 | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 5 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 10 | ||||
| Classes (count) | 5 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 10 | ||||
| Total Contact Hours | 20 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 5 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 10 | ||||
| Classes (count) | Class Length (academic hours) | Total Contact Hours of Classes | 0 | ||||||
| Total Contact Hours | 10 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Knowledge of secondary general education in the field of social studies. | ||||||||
| Objective: | To provide an opportunity to acquire theoretical knowledge and develop practical skills in public relations. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | The necessity and essence of public relations. The role of a manager in public relations. Responsibilities of public relations specialists. | Lectures | 2.00 | auditorium | |||||
| 2 | Modern development trends of public relations. Legislative regulations. | Lectures | 1.00 | auditorium | |||||
| 3 | Public relations strategy. Examination - test. | Classes | 1.00 | auditorium | |||||
| 4 | Public relations methods. | Lectures | 2.00 | auditorium | |||||
| 5 | Public relations tools. Press release | Classes | 2.00 | auditorium | |||||
| 6 | Public relations in crisis situations. Planning and managing public relations campaigns - presentations. Final exam - test. | Classes | 2.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | The necessity and essence of public relations. The role of a manager in public relations. Responsibilities of public relations specialists. | Lectures | 1.00 | auditorium | |||||
| 2 | Modern development trends of public relations. Legislative regulations. | Lectures | 1.00 | auditorium | |||||
| 3 | Public relations strategy. Examination - test. | Lectures | 0.50 | auditorium | |||||
| 4 | Public relations methods. | Lectures | 1.00 | auditorium | |||||
| 5 | Public relations tools. Press release | Lectures | 1.00 | auditorium | |||||
| 6 | Public relations in crisis situations. Planning and managing public relations campaigns - presentations. Final exam - test. | Lectures | 0.50 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | - Review of examples of public relations practice. - Public relations strategy review and evaluation. | ||||||||
| Assessment Criteria: | For studying the study course, the student receives a differentiated assessment based on a 10-point scale. In order to receive a positive evaluation for the study course, the overall evaluation must correspond to at least 4 points. The student receives an evaluation in points by summing up the set number of points, evaluating knowledge, skills and competences in the performance of certain tasks (practical work, test), attitude and dynamics of the student's individual development. The overall rating is summative: Study course theory test; Synopsis and presentation of informative material (practice examples); Public relations strategy review and evaluation; Presentation; Study course test. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | 1. Types of public relations, communication methods and tools. | ||||||||
| Skills: | 2. In the use of information and technology. 3. Organize public relations, use relevant public relations tools and methods. | ||||||||
| Competencies: | 4. Public relations planning and informing in the media (press release). 5. Implementation of public relations. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | 1. Derkevica-Pilskunga J., Bunkus J. Komunikācija. Rīga, 2023. | ||||||||
| 2 | 2. Kazaka O. Pirmā PR grāmata. Rīga, 2019. | ||||||||
| 3 | 3. Skots M. Katlips, Alens H. Senters, Glens M. Brūms. Sabiedriskās attiecības. Rīga, Avots, 2002. | ||||||||
| 4 | 4. Veinberga S. Publiskās attiecības. Teorija un prakse. Rīga, Zvaigzne ABC, 2004. | ||||||||
| 5 | 5. Olivera S. Sabiedrisko attiecību stratēģija. Rīga, Lietišķās informācijas dienests, 2009. | ||||||||
| Additional Reading | |||||||||
| 1 | 1. Herbsts D. Sabiedriskās attiecības. Rīga, Zvaigzne ABC, 2006. | ||||||||
| 2 | 2. Gregorija A. Sabiedrisko attiecību kampaņu plānošana un vadīšana. Rīga, Lietišķās informācijas dienests, 2008. | ||||||||
| 3 | 3. Veinberga S. Mediju misija. Preses attīstības tendences Latvijā pēc valsts neatkarības atjaunošanas (1990-2010). Rīga, Zvaigzne ABC, 2010. | ||||||||
| 4 | 4. Zelčes V. Zinātniskā redakcija. Latvijas mediju vides daudzveidība. Latvijas Universitātes Akadēmiskais apgāds, 2018. | ||||||||
| Other Information Sources | |||||||||
| 1 | Kantar | ||||||||
| 2 | LASAP | ||||||||
