Media and Society (KF_058)

Master students will understand transformations of the relationship between media and society in Latvia from the second half of the 20th century to the present day; will be able to find one’s way in the most important stages of development of the media environment of Latvia during this period of time. Students will be able to identify the most significant discoveries in historical and current media audience studies in Latvia. Students will also be able to describe the most important theoretical concepts explaining the relationship between media and society, the behaviour, attitudes and perceptions of media users, assigning meaning to media texts. Master students will also be able to demonstrate knowledge of qualitative audience research methods.