Media and Society (KF_058)
About Study Course
Objective
Combining historical and current media audience research data and building on the case study of public media in Latvia, the study course aims to familiarise students with the most significant transformations in the relationship between media and society in Latvia from the second half of the 20th century to the present day, involve students in research work, develop students’ research and analytical skills, which enable them to look at the relationship between media and society in today’s Latvia from the long-term perspective.
Prerequisites
Knowledge of qualitative research methods in social sciences and ability to use them.
Learning outcomes
Master students will understand transformations of the relationship between media and society in Latvia from the second half of the 20th century to the present day; will be able to find one’s way in the most important stages of development of the media environment of Latvia during this period of time. Students will be able to identify the most significant discoveries in historical and current media audience studies in Latvia. Students will also be able to describe the most important theoretical concepts explaining the relationship between media and society, the behaviour, attitudes and perceptions of media users, assigning meaning to media texts. Master students will also be able to demonstrate knowledge of qualitative audience research methods.
Master students will be able to assess, explain the behaviour of media users in Latvia, their interpretations of media texts, public attitudes and perceptions related to media work, journalism. Students will be able to apply qualitative audience research methods (data collection, processing, analysis, presentation).
Students will be able to analyse problems in relations between media and society in Latvia.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Communication and Media Studies, KMM | 3 | Master’s | Limited choice | ||
| Social Anthropology, SAM | 2 | Master’s | Limited choice |
