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About Study Course

Credit points / ECTS:3.33 / 5
Course supervisor:Renāte Cāne
Study type:Full time
Course level:Bachelor
Target audience:Marketing and Advertising
Language:Latvian
Branch of science:Management; Business Management

Objective

To develop students’ understanding of the role of psychology in advertising, the possible effects that advertising can have on entrepreneurship, taking into account the specifics of human perception, social and business culture, socialisation, etc., the psychological effects and motives that enhance the efficiency of creating and distributing advertisements, and the accountability of advertisers and advertisement creators to society.

Prerequisites

Knowledge of marketing communication methods, advertising management.

Learning outcomes

Knowledge

After completing the study course, students acquire knowledge about the influence of advertising on people, about its ethical and psychological aspects.

Skills

After completing the study course, students will be able to evaluate whether a particular advertisement complies with the principles of professional ethics and to what extent it will have a psychological effect on the society.

Competence

Ability to plan and organise advertising research.

Study course planning

Planning period:Year 2024, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations, SA5Bachelor’sLimited choiceRenāte Cāne
International Marketing and Advertising, MR5Bachelor’sLimited choiceRenāte Cāne