Mass Communication and Critical Media Studies (SZF_123)
About Study Course
Objective
To provide students with theoretical knowledge, analytical tools and practical skills necessary to understand, evaluate, and critically engage with various forms of mass media in contemporary society.
Prerequisites
Students should have prior knowledge of communication principles, media concepts. It is desirable that students have attended the courses Introduction to Communication Theories and Introduction to Sociology.
Learning outcomes
Students know how to name and present the main theoretical approaches and current issues in the field of mass communication, society and culture, and create the basis of analysis for independent research in the field of journalism, public relations or multimedia communication.
Students are ready to: • identify and analyze processes and problems in various areas of mass communication and in various aspects – media organizations and systems, audience and media use, content, media influence on society and culture; • create messages and analytical works for public communication, taking into account the specifics of the mass audience and mass communication; • create the conceptual-theoretical design of the bachelor thesis.
Students are able to apply their knowledge in the field of mass communication to develop independent research in journalism, public relations and multimedia communication practice, based on a precisely chosen theoretical perspective with its conceptual and methodological apparatus.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Multimedia Communication, MK | 5 | Bachelor’s | Required | Ilva Skulte | |
| Public Relations, SA | 5 | Bachelor’s | Required | Ilva Skulte | |
| Journalism, ZR | 5 | Bachelor’s | Required | Ilva Skulte |
