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Public Relations Strategies and Campaigns (KSK_052)
About Study Course
Department: Faculty of Social Sciences
Credit points / ECTS:3 / 4.5
Course supervisor:Ruta Siliņa
Course level:Bachelor
Target audience:Communication Science
Study course descriptionFull description
Branch of science:Communication Sciences
Objective
To familiarise with the meaning and the needs of public relations strategy and tactics in the process of management of public relations, and to provide theoretical and practical knowledge on the creation and implementation of public relations campaigns
Prerequisites
Basic knowledge on communication and public relations.
Learning outcomes
Knowledge
On the public relations management process and importance of strategy and tactics in it.
Skills
To prepare and implement a plan of a public relations campaign.
Competence
Ability to lead the strategic management process when preparing and implementing a plan of a public relations campaign.
Study course planning
Course planning not avalible right now.
