Public Relations Strategies and Campaigns

About Study Course

Department: Faculty of Social Sciences

ECTS:4.5

Course supervisor:Ruta Siliņa

Study type:Full time

Course level:Bachelor

Target audience:Communication Science

Language:Latvian

Study course description Full description, Full time

Branch of science:Media and communications

Objective

To familiarise with the meaning and the needs of public relations strategy and tactics in the process of management of public relations, and to provide theoretical and practical knowledge on the creation and implementation of public relations campaigns

Prerequisites

Basic knowledge on communication and public relations.

Learning outcomes

Knowledge

1.On the public relations management process and importance of strategy and tactics in it.

Skills

1.To prepare and implement a plan of a public relations campaign.

Competence

1.Ability to lead the strategic management process when preparing and implementing a plan of a public relations campaign.

Public Relations Strategies and Campaigns (KSK_052)

Objective

Prerequisites

Learning outcomes