Basics of Advertising Psychology (SUPK_165)
About Study Course
Objective
To form an understanding of the importance of psychology in advertising, of the possible effects that can be gained in business through advertising, taking into account the specifics of people's perception, the peculiarities of society and business culture, socialization, etc. aspects of psychological means and motives, the use of which enhances the effectiveness of the production and distribution of advertising, as well as the responsibility of advertisers and creators to the public.
Prerequisites
General psychology, social psychology, introduction to sociology.
Learning outcomes
As a result of completing the study course, students gain knowledge about the impact of advertising on people, its ethical and psychological aspects.
As a result of completing the study course, students will be able to assess whether the specific advertisement complies with the principles of professional ethics, to what extent it will have a psychological effect on society.
Ability to orient in ethical and unethical advertisements, the basic principles of their creation.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Psychology, LFPSb | 5 | Bachelor’s | Limited choice | Renāte Cāne | |
| Psychology, PSb | 5 | Bachelor’s | Limited choice | Renāte Cāne |
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Psychology, LFPSb | 4 | Bachelor’s | Limited choice | ||
| Psychology, PSb | 4 | Bachelor’s | Limited choice |
