.
Basics of the Management of International Advertising (SZF_073)
About Study Course
Department: Faculty of Social Sciences
ECTS:4
Course supervisor:Inta Buša
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Marketing and Advertising
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:-
Learning outcomes
Knowledge
1.Understanding the role of advertising in a historical perspective and knowledge of advertising as a specific type of information.
Understanding the nature and tasks of advertising and the role of advertising in the marketing system.
Skills
1.Ability to describe types of advertising and their applicability.
Ability to define the stages of an advertising campaign and planning thereof, and evaluate the effectiveness of an advertisement.
Competence
1.Students are able to describe the structure of international advertising and the specifics of global advertising campaigns.
Study course planning
Planning period:Year 2024, Autumn semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Marketing and Advertising | 3 | Bachelor | Required | Inta Buša |
