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About Study Course

Credit points / ECTS:2.67 / 4
Course supervisor:Inta Buša
Study type:Full time
Course level:Bachelor
Target audience:Marketing and Advertising
Language:Latvian
Branch of science:Management; Business Management

Objective

To provide theoretical and practical knowledge of the role and tasks of advertising and international advertising in marketing as well as the specifics of an international advertising organisation.

Prerequisites

International marketing.

Learning outcomes

Knowledge

Understanding the role of advertising in a historical perspective and knowledge of advertising as a specific type of information.
Understanding the nature and tasks of advertising and the role of advertising in the marketing system.

Skills

Ability to describe types of advertising and their applicability.
Ability to define the stages of an advertising campaign and planning thereof, and evaluate the effectiveness of an advertisement.

Competence

Students are able to describe the structure of international advertising and the specifics of global advertising campaigns.

Study course planning

Planning period:Year 2024, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
International Marketing and Advertising, MR3Bachelor’sRequiredInta Buša