Business Communication and Ethics (SZF_097)
About Study Course
Objective
To provide knowledge and develop competence in communication nature and its types, internal and external communication of an organisation (a company, institution), communication development and management in business, and the basic ethical principles that determine communication between individuals, organisations, and society as a whole. On completion of the course the students will have acquired both knowledge and practical skills required for developing and managing ethical business communication within organisations.
Prerequisites
Basics of business environment, organisational management and communication theory.
Learning outcomes
On completion of this study course, students will gain an understanding of the process of modern business communication, its interactions and impact on work within an organisation; they will know the principles and methods for developing and managing internal and external communication within an organisation; understand the foundations of ethics, principles of individual and professional ethics, and the necessity for adherence to ethical standards within a business environment.
On completion of this study course, students will be able to use theoretical knowledge of business communication and ethics by performing an analysis of the business environment; will be able to assess and determine appropriate methods for carrying out internal and external communication in an organisation; will be able to critically assess entrepreneurial situations from a business ethics perspective; to identify and analyse problems caused by lack of adherence to ethical standards in business and business communication.
On completion of this study course, the students will be able to analyse and interpret internal and external communication codes, channels, and tools within an organisation; to determine areas for improvement in communication and ethical practice in an organisation; to evaluate professional communication from an ethics standpoint and to develop it in accordance with individual and professional ethical standards.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Business and Sustainable Economy, SBIE | 2 | Bachelor’s | Required | ||
| International Marketing and Advertising, MR | 2 | Bachelor’s | Required |
