Integration of Micro and Macro Theories of Communication (KSK_123)
About Study Course
Objective
To understand continental and Anglo-Saxon approaches to communication studies. To understand the importance of agency, structure and culture in the analysis of communication processes. To evaluate weaknesses and strengths of methodological individualism and collectivism paradigms.
Prerequisites
Philosophy. Introduction to communication theories.
Learning outcomes
After mastering the course students show extensive knowledge on different theoretical paradigms, understanding the commonalities and differences, strengths and weaknesses.
After mastering the course students practically select theories for research; explain with arguments communication phenomena in different paradigms and discuss strengths and weaknesses of different paradigms by evaluating communication phenomena.
After mastering the study course students integrate insights of different theoretical paradigms when researching or planning public communication.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Communication and Media Studies, KMM | 2 | Master’s | Required |
