Methods of Marketing Communication (SBUEK_160)
About Study Course
Objective
To acquaint with the concepts of marketing communication, its structure and possibilities in achieving the goals of enterprises and institutions, using the elements of marketing communication and principles of their integration.
Prerequisites
Successful completion of the course requires students with prior knowledge of international business and marketing, as well as business communication and ethics.
Learning outcomes
Students gain knowledge of the elements of marketing communication – advertising, promotion, public relations, direct sales, etc. methods, their nature, strategic importance in marketing communication and implementation methods.
Knowledge of marketing communication design solutions, integration of methods and evaluation of effectiveness.
Students are able to:
• evaluate marketing communication opportunities for business and institutional goals;
• describe the essence and role of marketing elements in the marketing process;
• evaluate and select appropriate marketing communication methods, integrate them and develop marketing effectiveness enhancing activities.
Students are able to use theoretical and practical knowledge and skills in marketing and marketing communication.
Are able to use different methods of search for innovation assurance in marketing communication.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Marketing and Advertising, MR | 4 | Bachelor’s | Limited choice | Renāte Cāne |
