Pharmaceutical Marketing (ZFTK_043)
About Study Course
Objective
To develop understanding of the role of marketing in the pharmaceutical industry.
Prerequisites
Mandatory study courses in the professional study programme Pharmacy – Practical Pharmacy and Pharmaceutical Legislation, Pharmaceutical Information, Pharmaceutical Terminology in English.
Learning outcomes
As a result of successfully completing the study course, students understand the concept of marketing and have learned the applicable terminology, have gained an insight into the specifics of marketing in pharmacy and health care.
As a result of successfully completing the study course, students will be able to analyse and study marketing situations, drawing conclusions, as well as understand the organisation and supervision of the distribution of drugs and other health care products, including regulations related to the marketing of drugs, and communicate with the main target groups of pharmaceutical marketing.
The student will be able to understand and apply the specific tools that are used in the marketing process.
As a result of successfully completing the study course, students will be able to describe the role and function of marketing and sales departments in the pharmaceutical industry and participate in the development of a marketing strategy for new drugs.
