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PR Management (KSK_050)
About Study Course
Department: Faculty of Communication
Credit points / ECTS:2 / 3
Course supervisor:Vita Savicka
Course level:Bachelor
Target audience:Sports Trainer; Social Welfare and Social Work; Communication Science; Health Management; Public Health
Study course descriptionFull description
Branch of science:Communication Sciences; Library Science
Objective
To develop understanding of social and health communication. To acquire knowledge about theories that describe the process of changing human behaviour.
Prerequisites
Principles and methods of public relations, ethics of public relations, communication theories.
Learning outcomes
Knowledge
Have a good knowledge of the concepts, definitions and basic principles of theory.
Skills
Students are able to select social and health communication approaches and theories appropriate to the purpose of communication.
Competence
Students are able to integrate theoretical knowledge in the development of communication strategies.
Study course planning
Course planning not avalible right now.
