Psychological and Ethical Aspects of Advertising (SBUEK_060)
About Study Course
Objective
To develop students’ understanding of the role of psychology in advertising, the possible effects that advertising can have on entrepreneurship, taking into account the specifics of human perception, social and business culture, socialisation, etc., the psychological effects and motives that enhance the efficiency of creating and distributing advertisements, and the accountability of advertisers and advertisement creators to society.
Prerequisites
Knowledge of marketing communication methods, advertising management.
Learning outcomes
After completing the study course, students acquire knowledge about the influence of advertising on people, about its ethical and psychological aspects.
After completing the study course, students will be able to evaluate whether a particular advertisement complies with the principles of professional ethics and to what extent it will have a psychological effect on the society.
Ability to plan and organise advertising research.
