Public Relations Management Models (KSK_049)
About Study Course
Objective
The course has been created to familiarise students with the theoretical base related to public relations management, understanding it as a process and to identify its potential problems, as well as to provide practical skills in management of this process.
Prerequisites
General understanding of communication.
Learning outcomes
Knowledge about the nature, place and role of public relations in the organisational management system.
To create a proactive approach to strategic organisation of public relations, building responding communication reputation, to plan and implement public relations campaigns and researches characteristic for the industry.
About public relations as one of management tools, their different operation areas, trends and tools in accordance with industry specifics and ethical guidelines.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Communication and Media Studies, KMM | 1 | Master’s | Limited choice | Ruta Siliņa |
