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Public Relations Strategies and Campaigns (KF_068)
About Study Course
Department: Faculty of Social Sciences
Credit points / ECTS:2 / 3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Branch of science:Communication Sciences
Objective
To introduce the importance and necessity of public relations strategy and tactics in the process of managing public relations and to provide theoretical and practical knowledge about the creation and implementation of public relations campaigns.
Prerequisites
Basic knowledge of communication and public relations.
Learning outcomes
Knowledge
About the process of managing public relations and the importance of strategy and tactics in it.
Skills
After successful completion of the course, the student will be able to prepare and implement a public relations campaign plan.
Competence
Will be able to manage the public relations process by preparing and implementing a public relations campaign plan.
Study course planning
Planning period:Year 2024, Autumn semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Public Relations, SA | 3 | Bachelor’s | Limited choice | Ruta Siliņa |
