.
Public Relations Text Writing (KSK_265)
About Study Course
Department: Faculty of Social Sciences
Credit points / ECTS:2 / 3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Branch of science:Communication Sciences
Objective
To shape understanding of students about written materials in public relations and their specifics, to develop the public relations writing skill to enable the student to practically prepare written materials meeting media and publicity requirements.
Prerequisites
Knowledge of media language is required.
Learning outcomes
Knowledge
On types and specifics of public relations written materials.
Skills
To prepare reader-friendly, logical and concise public relations written materials, in particular press releases, notices, descriptions and other most commonly used materials.
Competence
To prepare texts particular for public relations field (press release, articles, descriptions, announcements, etc.).
Study course planning
Planning period:Year 2025, Spring semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Public Relations, SA | 2 | Bachelor’s | Required | Lāsma Šķestere, Dite Liepa |
