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Ethics in Communication and Public Relations: Concepts and Ongoing Challenges
Study Course Description
Course Description Statuss:Approved
Course Description Version:5.00
Study Course Accepted:02.02.2024 12:30:51
| Study Course Information | |||||||||
| Course Code: | HZK_028 | LQF level: | Level 7 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Information and Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Vija Sīle | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 4 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 8 | ||||
| Total Contact Hours | 20 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | According to Bachelor’s degree. | ||||||||
| Objective: | To form a theoretically grounded, uniform view of the basic principles, values and norms of professional ethics, their application in practice, to develop ethical attitude towards colleagues, clients, cooperation partners and civil servants according to the criteria of professional competence. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Specifics of professional ethics | Lectures | 1.00 | auditorium | |||||
| 2 | Making ethical decisions | Lectures | 1.00 | auditorium | |||||
| 3 | Moral dilemmas. Truth, post-truth and lies | Lectures | 1.00 | auditorium | |||||
| 4 | Basic principles of professional ethics: theory and practice | Lectures | 1.00 | auditorium | |||||
| 5 | Current communication problems in cooperation with public persons | Lectures | 1.00 | auditorium | |||||
| 6 | Communication ethics in the context of globalisation and multiculturalism | Lectures | 1.00 | auditorium | |||||
| 7 | Presentations and discussions on selected report topics, part 1 | Classes | 1.00 | auditorium | |||||
| 8 | Presentations and discussions on selected report topics, part 2 | Classes | 1.00 | auditorium | |||||
| 9 | Presentations and discussions on selected report topics, part 3 | Classes | 1.00 | auditorium | |||||
| 10 | Presentations and discussions on selected report topics, part 4 | Classes | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | One must write a report of 10 pages (size 12 Times New Roman font, 1.5 line spacing). The report must be submitted 1 day before the exam. The report must be presented in a seminar (PowerPoint presentation, at least 10 minutes long). Questions and discussion after the presentation, 10 min. Master students search literature for their papers on their own. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal. | ||||||||
| Assessment Criteria: | The final mark is the sum of all marks. Knowledge will be assessed using 10-point grading system. Participation in lectures and seminars –10%; content of report – 30%; presentation – 20%; final exam – 40%. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | Moral logic of professional ethics, basic principles, values and norms of professional ethics, their application in practice. | ||||||||
| Skills: | To analyse and evaluate, use morally correct argumentation to substantiate one’s position or point of view, analyse situations of moral dilemma, find a morally adequate solution to cases from practice, using the theoretical foundations of professional ethics. | ||||||||
| Competencies: | Analytical and critical thinking skills, ability to orientate in the main issues of professional ethics. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Communication and Media Ethics/ ed. by P.L. Plaisance - Boston, De Gruyter Mouton, 2018 | ||||||||
| 2 | Introduction to mass communication: media literacy and culture / Stanley J. Baran, - NY: McGraw-Hill Education, 2017 | ||||||||
| 3 | S. Lasmane. Komunikācijas ētika. Rīgā, LU AP, 2012 | ||||||||
| 4 | Arnett R.C. Communication ethics literacy. Los Angeles- Sage, 2009 | ||||||||
| 5 | Sandra Veinberga. Komunikācija. Teorija un prakse. Rīga, Sava grāmata, 2019 | ||||||||
| 6 | Public Relations. The Profession and the Practice. 2001, – ch.5, p. 89-104. | ||||||||
| 7 | V.V. Klīve. Rīcības ceļos. Rīga, 1998: 2., 3., 4. un 5. nodaļas. | ||||||||
| 8 | A. Dimants, S. Russ-Mols. Žurnālistika. Rīgā, Turība, 2009 | ||||||||
| 9 | Politiskā komunikācija, ētika un kultūra Latvijas Republikas 9. Saeimas vēlēšanās / Skaidrītes Lasmanes redakcijā. Rīga, LU akad. apgāds, 2007 | ||||||||
| Additional Reading | |||||||||
| 1 | Starlings G. Valsts sektora pārvalde. Rīga: Valsts Administrācijas skola. 1999, 4. nodaļa. | ||||||||
| 2 | Steinbergs Š.S., Osterns D.T. Valdība, Ētika un Vadītāji: ceļvedis sabiedriskā sektora ētisko problēmu risināšanai. Rīga: Pētergailis, 1994 | ||||||||
| 3 | J. Juzefovičs. Mediju brīvība – kam? Agora, 2006, Nr.5, 245.-254.lpp. | ||||||||
| 4 | M. Mozers. Pretrunīgā reklāma. Agora, 2006, Nr.5,67.-81.lpp. | ||||||||
| 5 | V. Sīlis. Patība kā pievienotā vērtība. Agora, 2006, Nr.5, 21.-33.lpp. | ||||||||
| 6 | Dž. Razs. Brīvības morāle. Rīga, 2001 | ||||||||
| 7 | S. Lasmane. Vēsturiskā atmiņa un tolerance – Komunikācija LU Raksti. 683. sējums, 7.-22.lpp. Sk.: Komunikācija: kultūras un vēstures diskurss = Communication: discourse of culture and history / [galv. red. Inta Brikše] | ||||||||
| Other Information Sources | |||||||||
| 1 | http://www.lasap.lv/news | ||||||||
| 2 | S. Lasmane. Informācijas ētika Latvijā. – krāj. „Informācijas vide Latvijā: 21.gadsimta sākums”. Rīga, 2006, 85.-105. lpp. | ||||||||
