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Copywriting for the Social Media Environment
Study Course Description
Course Description Statuss:Approved
Course Description Version:2.00
Study Course Accepted:02.02.2024 12:25:36
| Study Course Information | |||||||||
| Course Code: | KF_065 | LQF level: | Level 6 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ruta Siliņa | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 5 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 10 | ||||
| Classes (count) | 5 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 10 | ||||
| Total Contact Hours | 20 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Basic knowledge of the Latvian language and media language. | ||||||||
| Objective: | To introduce students with the specifics of copywriting for the social media environment and to develop the skills to prepare appropriate textual material. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Article & Landing Page Copywriting | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 2 | E-commerce Copywriting | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 3 | Google Ads Copywriting | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 4 | Headline Copywriting | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 5 | Social Media Copywriting | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| Assessment | |||||||||
| Unaided Work: | Seminar papers and exam. | ||||||||
| Assessment Criteria: | The final grade (in a 10-point system) will consist of assessments of: 1.activity in lectures and seminars: 10% 2.seminar tasks: 60% 3.exam: 30%. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | After completing the study courses, the student will be familiar with the message of the social media environment in various ways. | ||||||||
| Skills: | After completing the course, the student will be able to apply the learned writing skills, as well as strengthen cooperation skills, the ability to adapt to changes and make decisions independently, as well as analytical skills. | ||||||||
| Competencies: | After completing the course, the student will be able to evaluate information, prepare and direct communication messages in a digital communication environment; analyze the information and apply it according to the specifics of the specific situation. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Pulizzi J. (2013). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less | ||||||||
| 2 | Sugarman J. (2006). The Adweek Copywriting Handbook. | ||||||||
| Other Information Sources | |||||||||
| 1 | What Is Digital Copywriting? | ||||||||
| 2 | 50 Great Copywriting Examples (and Why They Work) | ||||||||
