Analysis of Communication Situations

Study Course Description

Course Description Statuss:Approved

Course Description Version:7.00

Study Course Accepted:02.02.2024 12:25:21

Study Course Information
Course Code:		KSK_126		LQF level:		Level 7
Credit Points:		4.00		ECTS:		6.00
Branch of Science:		Communication Sciences		Target Audience:		Communication Science
Study Course Supervisor
Course Supervisor:		Līga Ozoliņa
Study Course Implementer
Structural Unit:		Faculty of Social Sciences
The Head of Structural Unit:
Contacts:		Dzirciema street 16, Rīga, szfrsu[pnkts]lv
Study Course Planning
Full-Time - Semester No.1
Lectures (count)		12	Lecture Length (academic hours)		2	Total Contact Hours of Lectures		24
Classes (count)		8	Class Length (academic hours)		2	Total Contact Hours of Classes		16
Total Contact Hours								40
Study course description
Preliminary Knowledge:
General understanding of communication processes, participants, channels and messages (at the level of Bachelor's study programme).
Objective:
To familiarise with basic theoretical elements of communication, models and methods of practical analysis of communication, using examples of individual actual communication situations, as well as to provide elementary skills in the analysis of communication situations. The main task is to mobilise and reinforce preliminary knowledge of students in communication theories and research updating it in the context of applied communication study challenges and solutions and academic research.
Topic Layout (Full-Time)
No.	Topic			Type of Implementation		Number	Venue
1	Introduction. What is communication? Communication elements and models.			Lectures		2.00	auditorium
2	Communication theories and basics of communication analysis.			Lectures		2.00	auditorium
3	Semiotics. Modality and codes. Analysis of an advertising message.			Classes		1.00	auditorium
4	Media literacy.			Classes		1.00	auditorium
5	Masses and Mass Communication. News fatigue, misinformation.			Lectures		2.00	auditorium
6	Media policy and (self)regulation in Latvia - status quo and emerging regulation.			Lectures		1.00	auditorium
				Classes		1.00	auditorium
7	Media effects in communication.			Lectures		1.00	auditorium
8	Agenda research in mass media communication research.			Classes		1.00	auditorium
9	Media audience studies.			Lectures		2.00	auditorium
10	Political communication. Discourse analysis.			Lectures		2.00	auditorium
11	Media quantitative analysis.			Classes		2.00	computer room
12	Analysis of a communication situation. Presentations and discussion of final project.			Classes		2.00	auditorium
Assessment
Unaided Work:
Studies of literature, practical tasks, diploma paper – report.
Assessment Criteria:
Report, examination, 3 analysis tasks, attendance of lectures and seminars and quality of answers.
Final Examination (Full-Time):		Exam (Written)
Final Examination (Part-Time):
Learning Outcomes
Knowledge:		After mastering the course students understand in detail different approaches to communication research and analysis, identifying communication structure, latest problems, place in the life of society and in culture.
Skills:		After mastering the course students analyse and critically evaluate different types of communication situations, explain their ideas and the insights obtained from the analysis of situations using terminology learned during communication studies.
Competencies:		After mastering the course students shape and analyse communication situations of different types and levels.
Bibliography
No.	Reference
Required Reading
1	McQuail, D. (2010). McQuail’s Mass Communication Theory. Los Angeles, California (USA) ;London: Sage Publications, p. 621.
2	Hanson, R. E. (2019). Mass Communication: living in a media world. Los Angeles: SAGE Publications, p. 493.
3	Hallin, D.C. and Mancini, P. (2004). Comparing media systems: Three models of media and politics, Cambridge, Cambridge University Press.
4	Dobek-Ostrowska, B., Glowacki, M. (eds.). (2015). Democracy and media in Central and Eastern Europe 25 years on. Frankfurt am Main; New York: Peter Lang Edition.
5	Chilton, P. Lakoff, G. Foreign Policy by Metaphor. In: Language and Peace. ed.by Schaeffner, C., Wenden, A.L. – London, NY: Routledge, 1995/ 2004., pp.37 – 60.
6	Booth.T.A. Organisational Communication; A Case Study
7	Daniel M. Shea. (1999). All Scandal Politics Is Local Ethical Lapses, the Media and Congressional Elections. Harvard International Journal of Press/Politics 4, no. 2. 45-62.
8	Haidar, J. & Rodriguez L. (1995/ 2004). Power and Ideology in Different Discursive Practices. In: Language and Peace. ed.by Schaeffner, C., Wenden, A.L. – London, NY: Routledge, pp.119 – 135.
9	Ijabs, I. un S. Kruks (2008) Saeima, vārdi un demokrātija. Rīga: Sorosa Fonds – Latvija.
10	Drotner K. Differenc, K. ((2000). Difference and Diversity: trends in young Dane’s media uses. Media, Culture & Society 22, no. 2: 149-166.
11	Mats Ekström. ((2002). Sweden Epistemologies of TV journalism :A theoretical framework. Journalism 3, no. 3: 259-282.
12	McNamara, C. Basics in Internal Organizational Communications.
13	Saussure, F. de (1918) Course in General Linguistics - Курс общей лингвистики. (II nodaļas 4., 5., 6 daļas).
14	Silvio R. Waisbord Academy for Educational Development, Scandals, Media, and Citizenship in Contemporary Argentina
15	van Dijk, T.S. Discourse Anlysis as Ideology Analysis. In: Language and Peace. ed.by Schaeffner, C., Wenden, A.L. – London, NY: Routledge, 1995/ 2004. , pp.17 – 36.
16	Vitgenšteins, L. Filosofiskie pētījumi. – Rīga: Minerva, 1997. 11.- 21.lpp.
17	Vološinovs, V. (1929) Марксизм и философия языка – Marxism and philosophy of language. (I un II daļas)
18	Baldwin-Philippi, J., The technological performance of populism. New Media & Society,2019., 21(2), pp.376-397.
19	De Cleen, B., Glynos, J. and Mondon, A., 2018. Critical research on populism: Nine rules of engagement. Organization, 25(5), pp.649-661.
20	Ernst, N., Blassnig, S., Engesser, S., Büchel, F. and Esser, F., Populists prefer social media over talk shows: An analysis of populist messages and stylistic elements across six countries. Social Media+ Society,2019 5(1), p.1-14
21	Danesi, M. Semiotics of the Mass Media. In International Handbook of Semiotics Springer, Dordrecht, 2015 pp. 485-502
22	Tomasello, M., 2008. Origins of human communication. MIT press.
23	Xi, H., Emotional Expression and Communication of Netizens in Specific Event Situations. Argos, 2019., 36(72).
24	Riffe, D., Lacy, S., Watson, B.R., & Fico, F. (2019). Analyzing Media Messages: Using Quantitative Content Analysis in Research (4th ed.). Routledge.
25	Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, Calif: Sage Publications.
26	Shoemaker, P.J. and T. Vos. (2009), Gatekeeping theory, London, Routledge.
27	McCombs, M. (2004). Setting the agenda: The mass media and public opinion, Cambridge, UK, Polity Press.
28	Dearing, J.W. and E. Rogers. (1996), Communication concept 6: Agenda-setting, Thousand Oaks, CA, Sage publications.
29	Juzefovičs, J. (2017) Broadcasting and National Imagination in Post-Communist Latvia: Defining the Nation, Defining Public Television. Bristol, Chicago: Intellect.
30	M. Wijermars, K. Lehtisaari (eds.). (2019). Freedom of Expression in Russia’s New Mediasphere. London: Routledge.
Additional Reading
1	Barts, R. Runas veidu iedalījums. // Kentaurs, XXI, 1999 Nr. 18, 108. – 120.lpp.
2	Bourdieu, P. The Linguistic Market. In: Sociology in Question. – London, SAGE Publications, 1994., pp. 78- 87.
3	Ostins, Dž. Performatīvie izteikumi. // Literatūra un Māksla, 1992., nr. 46/47, 27. XI/4.XIII
4	Guo, L. and M.E. McCombs. (2011). Network agenda setting: A third level of media effects. Paper presented at the annual conference of the International Communication Association, Boston, MA.
5	Scheufele, D.A. (2000). 'Agenda-setting, priming, and framing revisited: Another look at cognitive effects of political communication', Mass Communication & Society, vol. 3, no 2–3, pp. 297–316.