Communication of Behavioural Change

Study Course Description

Course Description Statuss:Approved

Course Description Version:6.00

Study Course Accepted:02.02.2024 12:25:23

Study Course Information
Course Code:		KSK_274		LQF level:		Level 6
Credit Points:		2.00		ECTS:		3.00
Branch of Science:		Communication Sciences; Library Science		Target Audience:		Social Welfare and Social Work; Health Management; Sports Trainer; Communication Science; Public Health
Study Course Supervisor
Course Supervisor:		Vita Savicka
Study Course Implementer
Structural Unit:		Faculty of Social Sciences
The Head of Structural Unit:
Contacts:		Dzirciema street 16, Rīga, szfrsu[pnkts]lv
Study Course Planning
Full-Time - Semester No.1
Lectures (count)		6	Lecture Length (academic hours)		2	Total Contact Hours of Lectures		12
Classes (count)		4	Class Length (academic hours)		2	Total Contact Hours of Classes		8
Total Contact Hours								20
Part-Time - Semester No.1
Lectures (count)		6	Lecture Length (academic hours)		2	Total Contact Hours of Lectures		12
Classes (count)		4	Class Length (academic hours)		2	Total Contact Hours of Classes		8
Total Contact Hours								20
Study course description
Preliminary Knowledge:
Principles and methods of public relations, ethics of public relations, communication theories.
Objective:
To develop understanding of social and health communication. To acquire knowledge about theories that describe the process of changing human behaviour.
Topic Layout (Full-Time)
No.	Topic			Type of Implementation		Number	Venue
1	Theoretical basis of behavior change. Strategic communication, behaviorism and social cognitive theory. Community level theories. Interpersonal level theories.			Lectures		2.00	auditorium
2	Mechanisms of action and behaviour models			Lectures		2.00	auditorium
				Classes		2.00	auditorium
3	Behavioral economics. Application of behavioral models in communication			Lectures		2.00	auditorium
				Classes		2.00	auditorium
Topic Layout (Part-Time)
No.	Topic			Type of Implementation		Number	Venue
1	Theoretical basis of behavior change. Strategic communication, behaviorism and social cognitive theory. Community level theories. Interpersonal level theories.			Lectures		2.00	auditorium
2	Mechanisms of action and behaviour models			Lectures		2.00	auditorium
				Classes		2.00	auditorium
3	Behavioral economics. Application of behavioral models in communication			Lectures		2.00	auditorium
				Classes		2.00	auditorium
Assessment
Unaided Work:
Essays using the references. The essay should summarise the main conclusions from the literature. They should be interpreted using specific examples or observations. Campaign analysis. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal.
Assessment Criteria:
Ability to understand theory and integrate it into practical tasks – up to 7 points. Ability to understand theory and integrate it into practical tasks, developing one’s own approach to developing a communication strategy – from 7 to 10 points.
Final Examination (Full-Time):		Exam (Written)
Final Examination (Part-Time):		Exam (Written)
Learning Outcomes
Knowledge:		As a result of completing the study course, students are familiar with the concepts, definitions and basic principles of theory.
Skills:		As a result of completing the study course, students are able to select social and health communication approaches and theories appropriate to the purpose of communication.
Competencies:		As a result of completing the study course, students are able to integrate theoretical knowledge in the development of communication strategies aimed at changing the behaviour of society and individuals.
Bibliography
No.	Reference
Required Reading
1	Donavan, Rob and Nadine Henley. (2010). Principles and Practice of Social Marketing: An International Perspective. Cambridge University Press;
2	Ewing T., Michael. (2010). Social Marketing. New York, Routledge
3	Philip Kotler. (2002). Ned Roberto Nancy Lee. Social marketing: Improving the quality of life. SAGE Publication
4	Renata Schiavo. (2013). Health communication: from theory to practice. San Francisco. Jossey-Bass
5	Alan R., Andreasen. (2006). Social marketing in 21st century. London. SAGE Publication
6	Golden, S. D., & Earp, J. A. L. (2012). Social Ecological Approaches to Individuals and Their Contexts: Twenty Years of Health Education & Behavior Health Promotion Interventions. Health Education and Behavior, 39(3), 364–372.
7	Fischer-Kowalski, M. (2015). Social Ecology. International Encyclopedia of the Social & Behavioral Sciences: Second Edition, 254–262.
8	Allegrante, J. P. (2015). Policy and Environmental Approaches in Health Promotion. Health Education & Behavior, 42(1_suppl), 5S–7S.
9	Mārtinsone, K., & Sudraba, V. (2016). Veselības psiholoģija.
10	Joseph, R. P., Daniel, C. L., Thind, H., & Benitez, T. J. (2016). Applying Psychological Theories to Promote Long-Term Maintenance of Health Behaviors. (Cld).
11	Evans, W. D., & Mccormack, L. (2008). in Health Care : Communicating Evidence to Change Consumer Behavior. 781–792.
12	Singaiah, G., & Laskar, S. R. (2015). Understanding of Social Marketing : A Conceptual Perspective. 16(2), 213–235.
13	Mary, K. (1996). Bringing order to chaos : Communication and health. Communication studies, Vol.47 (3), p.229-242
14	Lee, C., & Kam, J. A. (2015). Why Does Social Capital Matter in Health Communication Campaigns? Communication research, Vol.42 (4), p.459-481
Additional Reading
1	Ruben, B. D. (2016). Communication Theory and Health Communication Practice : The More Things Change , the More They Stay the Same 1. 1–11.
2	McGill, B., O’Hara, B. J., Bauman, A., Grunseit, A. C., & Phongsavan, P. (2019). Are Financial Incentives for Lifestyle Behavior Change Informed or Inspired by Behavioral Economics? A Mapping Review. American Journal of Health Promotion, 33(1), 131–1
3	Golden, S. D., McLeroy, K. R., Green, L. W., Earp, J. A. L., & Lieberman, L. D. (2015). Upending the Social Ecological Model to Guide Health Promotion Efforts Toward Policy and Environmental Change. Health Education and Behavior, 42(7440), 8–14. http
4	Mullainathan, S., & Thaler, R. H. (2015). Behavioral Economics. International Encyclopedia of the Social & Behavioral Sciences: Second Edition, 437–442.
5	Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns. Health Communication, 18(2)
6	Leigh, A. (2015). How behavioural economics does and can shape public policy. Economic and Labour Relations Review, 26(2), 339–346.
7	Noar, S. M., Grant Harrington, N., Van Stee, S. K., & Shemanski Aldrich, R. (2011). Tailored Health Communication to Change Lifestyle Behaviors. American Journal of Lifestyle Medicine, 5(2), 112–122.
8	Walter, N., Ball-Rokeach, S. J., Xu, Y., & Broad, G. M. (2018). Communication Ecologies: Analyzing Adoption of False Beliefs in an Information-Rich Environment. Science Communication, 40(5), 650–668.
9	Crawshaw, P. (2014). Changing Behaviours, Improving Outcomes? Governing Healthy Lifestyles Through Social Marketing. 9, 1127–1139.
10	Prochaska, J. O. (2008). Decision Making in the Transtheoretical Model of Behavior Change. 845–849.
11	Cickusic, V., & Salihbegovic, E. M. (n.d.). Health Communication. (5), 219–222.