.
International Business and Marketing
Study Course Description
Course Description Statuss:Approved
Course Description Version:7.00
Study Course Accepted:02.02.2024 12:30:14
| Study Course Information | |||||||||
| Course Code: | SBUEK_181 | LQF level: | Level 6 | ||||||
| Credit Points: | 4.00 | ECTS: | 6.00 | ||||||
| Branch of Science: | Management; Business Management | Target Audience: | Business Management; Management Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Laura Martinsone-Ozoliņa | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 12 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 24 | ||||
| Classes (count) | 12 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 24 | ||||
| Total Contact Hours | 48 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 7 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 14 | ||||
| Classes (count) | 7 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 14 | ||||
| Total Contact Hours | 28 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Microeconomics, Macroeconomics. | ||||||||
| Objective: | To provide students with knowledge of the nature of the concepts of international business and marketing, looking at it as a set of activities and processes in today's international business environment, analysing the changing nature of the world economy and the key advancers of globalisation. Explore the role of international business and marketing in the context of consumers, clients, partners and the public, explain how national political, economic, and legal systems differ. During the course international business start-up factors will be analysed, product adaptation to different markets will be explored, considering intercultural differences and developing marketing strategies in international markets using creative thinking techniques and tools to develop new business ideas. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | The world of international business. | Lectures | 1.00 | auditorium | |||||
| 2 | Multinational enterprises, innovation and competitiveness. | Lectures | 1.00 | auditorium | |||||
| 3 | Bringing innovation into your business. | Classes | 2.00 | auditorium | |||||
| 4 | International culture. | Lectures | 1.00 | auditorium | |||||
| Classes | 2.00 | auditorium | |||||||
| 5 | International trade. | Lectures | 1.00 | auditorium | |||||
| 6 | International business strategies – multinational strategy. | Lectures | 1.00 | auditorium | |||||
| 7 | Strategic management and organising strategy. | Classes | 2.00 | auditorium | |||||
| 8 | Functional area strategies. | Lectures | 1.00 | auditorium | |||||
| 9 | Development of international business strategy for a Latvian company. | Classes | 1.00 | auditorium | |||||
| 10 | Marketing concept, basic elements I. | Lectures | 1.00 | auditorium | |||||
| 11 | Organisational motivation to acquire international markets. | Lectures | 1.00 | auditorium | |||||
| 12 | New product / service analysis. | Classes | 1.00 | auditorium | |||||
| 13 | Recent scientific research on international marketing and its influencing factors. | Classes | 1.00 | auditorium | |||||
| 14 | International marketing research, analysis, information system. | Lectures | 1.00 | auditorium | |||||
| 15 | International customisation of goods and services. | Lectures | 1.00 | auditorium | |||||
| 16 | International marketing, factors affecting the external environment. | Lectures | 1.00 | auditorium | |||||
| 17 | Positioning and promotion of the product on the international market (case study). | Classes | 1.00 | auditorium | |||||
| 18 | Analysis of the external factors of international marketing (case study). | Classes | 1.00 | auditorium | |||||
| 19 | Managing and marketing an international product, cross-cultural differences. | Lectures | 1.00 | auditorium | |||||
| 20 | Presentations of research work. | Classes | 1.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | The world of international business. | Lectures | 0.50 | ||||||
| 2 | Multinational enterprises, innovation and competitiveness. | Lectures | 0.50 | auditorium | |||||
| 3 | Bringing innovation into your business. | Classes | 1.00 | auditorium | |||||
| 4 | International culture. | Lectures | 0.50 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 5 | International trade. | Lectures | 0.50 | auditorium | |||||
| 6 | International business strategies – multinational strategy. | Lectures | 0.50 | auditorium | |||||
| 7 | Strategic management and organising strategy. | Classes | 1.00 | auditorium | |||||
| 8 | Functional area strategies. | Lectures | 0.50 | auditorium | |||||
| 9 | Development of international business strategy for a Latvian company. | Classes | 1.00 | auditorium | |||||
| 10 | Marketing concept, basic elements I. | Lectures | 1.00 | auditorium | |||||
| 11 | Organisational motivation to acquire international markets. | Lectures | 0.50 | Pool | |||||
| 12 | New product / service analysis. | Classes | 0.50 | auditorium | |||||
| 13 | Recent scientific research on international marketing and its influencing factors. | Classes | 1.00 | auditorium | |||||
| 14 | International marketing research, analysis, information system. | Lectures | 1.00 | auditorium | |||||
| 15 | International customisation of goods and services. | Lectures | 0.50 | auditorium | |||||
| 16 | International marketing, factors affecting the external environment. | Lectures | 0.50 | auditorium | |||||
| 17 | Positioning and promotion of the product on the international market (case study). | Classes | 0.50 | auditorium | |||||
| 18 | Analysis of the external factors of international marketing (case study). | Classes | 0.50 | auditorium | |||||
| 19 | Managing and marketing an international product, cross-cultural differences. | Lectures | 0.50 | auditorium | |||||
| 20 | Presentations of research work. | Classes | 0.50 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Students have to work on a regular basis during the course. Students choose one of the topics for the independent work in consultation with the lecturer. The work is intended for student groups of 3 – 4 students. During the first two lectures a timetable will be agreed with the presentation times. Presentations will be done in seminar classes; each presentation shall be of 20 minutes. Acquisition of the course material outside classes shall be systematic. At least 3 hours shall be provided for out-of-class work (for summaries, preparing reports, presentations, and material for seminars) per each academic hour (45 minutes) of class work. To complete the course it is necessary to follow the presentation of the questions in the lectures, follow the lecturer's instructions for the preparation of seminars, as well as to present and master the topic according to the list of references. In some cases, in agreement with the lecturer, lecture summaries and seminar papers may be written using other sources of literature. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal. | ||||||||
| Assessment Criteria: | Preparation for classes, proactive participation and contribution during the classes (discussions, group work, feedback). Minimum attendance or participation requirements – 50% of all the classes. Average assessment for the semester shall consist of: Seminar assignments (25%); Summaries (25%); Presentation of the research (25%); Active participation in lectures (5%). Total by semester – 80%. Exam – 20%. • All required essays and the individual project need to be submitted. • All individual and group tasks have to be completed during classes. • Students who do not meet the minimum attendance or participation requirements (50% of all the lectures and seminars) can be refused permission to attempt or be considered for assessment. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | Exam (Written) | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | Students have gained knowledge of the following concepts: international business, globalisation, political system, economic system, legal system, innovation, multinational companies, organisational architecture, intercultural governance, international trade and international business strategies. Students understand how the political, economic and legal systems of countries differ; understand how social cultural differences affect entrepreneurship; assess how a company can profit by expanding globally; define various global competition strategies and their pros and cons; understand how an organisation can be aligned with a strategy to improve international business performance; describe the development of the concept of international marketing and evaluate its importance in business; assess the importance of intercultural differences in international marketing and their impact on the company's operations in an international environment. | ||||||||
| Skills: | Students use creative thinking techniques and tools to develop new business ideas. Develop an international business strategy. Analyse and compare different solutions to improve business performance in international business. Demonstrate and defend the developed business strategy. Are able to analyse the latest marketing trends and integrate them into the company's marketing activities; assess international marketing and business factors; are able to internationalise goods and services. | ||||||||
| Competencies: | Creative and analytical thinking; Decision making; Demonstrating and defending of ideas; Ability to organise international marketing research; Ability to assess the external factors of international marketing and their impact on business; Ability to evaluate the factors influencing the start of international business. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Charles W. L. Hill. 2019. International Business: competing in the global marketplace. New York, McGraw-Hill Education. | ||||||||
| 2 | Rugman A. M., Collinson S. 2017. International business. New York: Pearson Education. | ||||||||
| 3 | Cavusgil S.T., Knight G., Riesenberger J.R. 2014. International business: the new realities. Boston: Pearson Prentice Hall. | ||||||||
| 4 | Verbeke A. 2013. International business strategy: rethinking the foundations of global corporate success. Cambridge: Cambridge University Press. | ||||||||
| 5 | Czinkota M. R., Ronkainen I. A. 2013. International Marketing. 10th Edition. Australia: South-Western Cengage Learning. | ||||||||
| 6 | Cateora P., Gilly M., Grohana J., 2013. International Marketing, 16th edition, McGraw Hill Irwin. | ||||||||
| 7 | Muhlbacher H., Leihs H., Dahringer L. 2006. International marketing: a global perspective. 3rd edition, London, Thomson. | ||||||||
| Additional Reading | |||||||||
| 1 | Journal of the Academy of Marketing Science. | ||||||||
| 2 | Castano R., Eugenia Perez M., 2014. A matter of love: consumer's relationship with original brands and their counterfeits. Journal of Consumer Marketing, Santa Barbara, Vol. 31, p. 475.-482. | ||||||||
| 3 | Akgüna Ali Ekber, Keskinb Halit, Ayarc Hayat. 2014. Standardization and Adaptation of International Marketing Mix Activities: A Case Study. 10th International Strategic Management Conference, Gebze Institute of Technology, Kocaeli, Turkey, 609-618 | ||||||||
| Other Information Sources | |||||||||
| 1 | Americam Marketing Asociation | ||||||||
