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Business English and Concise Writing
Study Course Description
Course Description Statuss:Approved
Course Description Version:8.00
Study Course Accepted:20.08.2024 15:59:08
| Study Course Information | |||||||||
| Course Code: | VC_119 | LQF level: | Level 6 | ||||||
| Credit Points: | 8.00 | ECTS: | 12.00 | ||||||
| Branch of Science: | Linguistics | Target Audience: | Management Science; Business Management | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Sniedze Vilde | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 1 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 2 | ||||
| Classes (count) | 35 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 70 | ||||
| Total Contact Hours | 72 | ||||||||
| Full-Time - Semester No.2 | |||||||||
| Lectures (count) | 0 | Lecture Length (academic hours) | 0 | Total Contact Hours of Lectures | 0 | ||||
| Classes (count) | 36 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 72 | ||||
| Total Contact Hours | 72 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 1 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 2 | ||||
| Classes (count) | 13 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 26 | ||||
| Total Contact Hours | 28 | ||||||||
| Part-Time - Semester No.2 | |||||||||
| Lectures (count) | 0 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 0 | ||||
| Classes (count) | 14 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 28 | ||||
| Total Contact Hours | 28 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Knowledge of the English language at secondary school level. | ||||||||
| Objective: | To develop students’ communication skills for use in academic and professional settings and to facilitate the acquisition of professional terminology for productive use. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Written communication in business. Concise writing | Lectures | 1.00 | auditorium | |||||
| Classes | 1.00 | auditorium | |||||||
| 2 | Productivity and Creativity | Classes | 2.00 | auditorium | |||||
| 3 | Creation of Self-image and Netiquette | Classes | 3.00 | auditorium | |||||
| 4 | Presentation skills, Public speaking and Elevator pitch | Classes | 5.00 | auditorium | |||||
| 5 | Language of Leadership | Classes | 3.00 | auditorium | |||||
| 6 | Brainstorming Techniques | Classes | 2.00 | auditorium | |||||
| 7 | Product Concept | Classes | 4.00 | auditorium | |||||
| 8 | Market Analysis | Classes | 4.00 | auditorium | |||||
| 9 | Competitive Analysis | Classes | 3.00 | auditorium | |||||
| 10 | Vision, mission and values | Classes | 4.00 | auditorium | |||||
| 11 | Corporate communication | Classes | 4.00 | auditorium | |||||
| 12 | Branding | Classes | 3.00 | auditorium | |||||
| 13 | Building a team; Motivation | Classes | 6.00 | auditorium | |||||
| 14 | Job interviews | Classes | 4.00 | auditorium | |||||
| 15 | Promotion and Marketing plan | Classes | 4.00 | auditorium | |||||
| 16 | Customer service, business correspondence | Classes | 4.00 | auditorium | |||||
| 17 | Communication with Mass Media; Crisis Communication | Classes | 3.00 | auditorium | |||||
| 18 | Constructive communication; Debates | Classes | 3.00 | auditorium | |||||
| 19 | Intercultural communication | Classes | 3.00 | auditorium | |||||
| 20 | Communication ethics | Classes | 3.00 | auditorium | |||||
| 21 | Executive summary; Critical thinking; Media literacy | Classes | 3.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Written communication in business. Concise writing | Lectures | 1.00 | auditorium | |||||
| Classes | 4.00 | auditorium | |||||||
| 2 | Productivity and Creativity | Classes | 1.00 | auditorium | |||||
| 3 | Creation of Self-image and Netiquette | Classes | 1.00 | auditorium | |||||
| 4 | Presentation skills, Public speaking and Elevator pitch | Classes | 5.00 | auditorium | |||||
| 6 | Brainstorming Techniques | Classes | 1.00 | auditorium | |||||
| 7 | Product Concept | Classes | 3.00 | auditorium | |||||
| 8 | Market Analysis | Classes | 2.00 | auditorium | |||||
| 9 | Competitive Analysis | Classes | 1.00 | auditorium | |||||
| 11 | Corporate communication | Classes | 1.00 | auditorium | |||||
| 12 | Branding | Classes | 1.00 | auditorium | |||||
| 13 | Building a team; Motivation | Classes | 1.00 | auditorium | |||||
| 14 | Job interviews | Classes | 3.00 | auditorium | |||||
| 19 | Intercultural communication | Classes | 1.00 | auditorium | |||||
| 20 | Communication ethics | Classes | 1.00 | auditorium | |||||
| 21 | Executive summary; Critical thinking; Media literacy | Classes | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Individual and pair work: to deliver presentations on the topics studied, to perform written tasks, to design questionnaires, to make press conference questions, to write reports. Students are obliged to fill in the course evaluation questionnaire at the end of the course. | ||||||||
| Assessment Criteria: | Active class participation; the quality of written homework submitted in time, the quality of oral answers; presentations corresponding to the topics of the course. At the end of the course – examination consisting of a written part and a presentation. The written part aims at evaluating the knowledge and practical application of the terminology covered and the acquisition of the theories. During the oral part, students will present their company presentation; the content, the presentation and language skills will be evaluated. Requirements for obtaining credits (assessment structure): Total grade consists of: Compulsory tests – Final Project presentations– 70%; Other tests (participation during the seminars, assignments on e-studies, home assignments) – 10%; Examination – 20%. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | On successful completion of the course students: • will know the general English vocabulary and basic economic and business terminology for use in various academic and professional situations, will be able to apply the acquired lexis for professional needs, to communicate with clients, to distinguish between business language styles, will be able to get necessary oral and written information. | ||||||||
| Skills: | On successful completion of the course students will be able to: • obtain the necessary written and spoken information and express their point of view, applying the terms acquired during the course; • define and apply business terminology; • write reports, formal letters, and summaries; • make and deliver presentations in English; • present their ideas in meetings, express suggestions in an ethical, constructive, and persuasive manner; • communicate with mass media; • participate in debates. | ||||||||
| Competencies: | Upon successful completion of the course, students will be able to practically apply the acquired terminology in different communicative situations as well as in written correspondence. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Market Leader, Intermediate, Upper-intermediate, Advanced, D.Cotton, Longman, 2011. | ||||||||
| 2 | Intelligent Business, Intermediate, Upper-intermediate Level, T. Trappe, Longman, 2009. | ||||||||
| 3 | BEC Vantage Masterclass, N.O’Drisco, Oxford University Press, 2008. | ||||||||
| 4 | Business English Handbook, Advanced, Paul Emmerson, Macmillan, 2007. | ||||||||
| 5 | English for Business Studies, Ian MacKenzie, Cambridge University Press, 2006. | ||||||||
| 6 | Practical Presentation Skills: Authenticity, Focus & Strength, Brandt Johnson, Nicolas Brealey Publishing, 2019 | ||||||||
| 7 | New Business Matters, Mark Powell, Thomson, 2004. | ||||||||
| Additional Reading | |||||||||
| 1 | Longman Business English Dictionary, Pearson Longman, 2007. | ||||||||
| 2 | BEC Vantage, Books 1, 2, 3, 4, Cambridge University Press, 2009. | ||||||||
| 3 | BEC Higher, Books 1, 2, 3, 4, Cambridge University Press, 2009. | ||||||||
| 4 | Powerhouse, Upper Intermediate, Davids Evans, Pearson, 2000. | ||||||||
| 5 | Business Grammar Builder, Paul Emmerson, Macmillan, 2004. | ||||||||
| 6 | Oxford Business English Grammar and Practice, Michael Duckworth, Oxford University Press, 2002. | ||||||||
| Other Information Sources | |||||||||
| 1 | www.harvardbusinessreview.com | ||||||||
| 2 | www.forbes.com | ||||||||
| 3 | www.ft.com | ||||||||
| 4 | www.economist.com | ||||||||
| 5 | www.accel-team.com | ||||||||
| 6 | www.thetimes.co.uk | ||||||||
