Consumer and Food Marketing (LBTU_005)
About Study Course
Learning outcomes
Demonstrate in-depth understanding about the nature and importance of marketing in the promotion of products, including the provision of mandatory food information to consumers, in accordance with EU legislation.
1. Independently use the theories, methods and problem-solving skills in order to develop food sales strategy through various marketing activities related to the food products bearing the market.
2. Reasonably explain and discuss food differences and marketing issues according to product and target audience.
Independently formulate and critically analyze food sales problems, integrate knowledge of various scientific disciplines and sub-sectors and contribute to the provision of information to the consumer for promotion of the product.
