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About Study Course

ECTS:3
Course supervisor:Ivans Jānis Mihailovs
Study type:Full time
Course level:Master's
Target audience:Communication Science
Language:Latvian
Study course description Full description, Full time
Branch of science:Media and communications

Objective

To develop understanding of the need for a strategic approach, to make an insight into management of strategic matters, planning and implementation of strategies.

Prerequisites

Basics of Communication.

Learning outcomes

Knowledge

1.Students know and understand in depth the nature of global and corporate strategy, types, modern approaches and methods for the creation of a global and corporate strategy.

Skills

1.Observing theoretical considerations, students creatively and critically analyse corporate and global strategy, explain its meaning in the implementation of the event or operation of the company.

Competence

1.Students analyse, justify and develop a strategy for the selected company or event, certifying research abilities and understanding, including interdisciplinarily, about modern developments.