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Customer Discovery - Markets and Opportunities (SBUEK_120)
About Study Course
Department: Faculty of Social Sciences
ECTS:4.5
Course supervisor:Kristaps Zaļais
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Business Management
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:-
Learning outcomes
Knowledge
1.Upon successful completion of this course, students are able to assess their potential business and/or business idea in a comprehensive manner, whether it has potential, and if so, in which markets the potential is the greatest and how to properly utilise the opportunities offered by this market.
Skills
1.Ability to orientate in different markets of the world and the opportunities they offer.
Ability to critically evaluate (test the truth of different business hypotheses/assertions/assumptions). Text analysis skills. Ability to test hypotheses and assumptions of one’s business model.
Competence
1.Ability to determine whether the proposed business hypothesis is viable, to find the right outlet for a particular product.