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E-Marketing Strategies in International Business (SBUEK_100)
About Study Course
Department: Faculty of Social Sciences
Credit points / ECTS:3 / 4.5
Course supervisor:Henrijs Kaļķis
Course level:Master's
Target audience:Business Management; Management Science
Study course descriptionFull description
Branch of science:Management
Objective
Ensure the knowledge acquisition related to e-commerce and e-marketing in international business.
Prerequisites
Marketing and International marketing theory and management.
Learning outcomes
Knowledge
Students will acquire knowledge about e-marketing in international business, about development perspectives, about application possibilities of e-marketing in international business.
Skills
Students will be able to organise, manage, control e-marketing activities in international business.
Competence
Students will be able to make decisions independently, work in a modern work team to successfully organise and manage e-marketing activities in international business.
Study course planning
Course planning not avalible right now.
