Ethics in Communication and Public Relations: Concepts and Ongoing Challenges (HZK_028)
About Study Course
Objective
To form a theoretically grounded, uniform view of the basic principles, values and norms of professional ethics, their application in practice, to develop ethical attitude towards colleagues, clients, cooperation partners and civil servants according to the criteria of professional competence.
Prerequisites
According to Bachelor’s degree.
Learning outcomes
Moral logic of professional ethics, basic principles, values and norms of professional ethics, their application in practice.
To analyse and evaluate, use morally correct argumentation to substantiate one’s position or point of view, analyse situations of moral dilemma, find a morally adequate solution to cases from practice, using the theoretical foundations of professional ethics.
Analytical and critical thinking skills, ability to orientate in the main issues of professional ethics.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Communication and Media Studies, KMM | 2 | Master’s | Required |
