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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Vita Savicka
Study type:Part time, Full time
Course level:Bachelor
Target audience:Public Health
Language:Latvian
Branch of science:Environmental Science; Environmental Management

Objective

Course objective is to create interest in students and in-depth understanding of the strategic communication with the public, as well as the achievement of society's attitudes and behavior change, social change in society that focus on health indicators have improved. Students acquire knowledge of health naturalism media work, and how to recognize misinformation.

Prerequisites

Not required.

Learning outcomes

Knowledge

Students understand principles of the organization communication with the public, knowledge of communication disciplines (marketing communication, public relations, content marketing, etc.). As well as understand the reputation and image concepts, the concept of social responsibility, social marketing and health communications nature. Students understand the nature of media work and the principles of cooperation with it.

Skills

Knows how to prepare communication plans, as well as materials for the mass media, are able to respond to journalist questions.

Competence

Are competent in the multidisciplinary field of health communication.

Study course planning

Planning period:Year 2024, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Nutrition, RFU7Bachelor’sRequiredVita Savicka, Aija Kažoka
Nutrition, RFUN9Bachelor’sRequiredVita Savicka, Aija Kažoka