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Integrated Marketing Communication (KSK_111)
About Study Course
Department: Faculty of Social Sciences
ECTS:4.5
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Study course description Full description, Full time
Branch of science:Media and communications
Learning outcomes
Knowledge
1.To know about the IMC concept, elements building it and IMC planning.
Skills
1.To know how to prepare an IMC plan, to select the most appropriate strategy and communication elements, thus creating a single marketing communication message.
Competence
1.To be able to develop organisation marketing for the achievement of the most suitable communicative solutions.