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International Advertising Market and Development (SBUEK_069)
About Study Course
Department: Faculty of Social Sciences
ECTS:4.5
Course supervisor:Santa Bormane
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Marketing and Advertising
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:-
Learning outcomes
Knowledge
1.Understands the development of advertising concepts and how they can be used to achieve company/ organisation goals and increase competitiveness.
Skills
1.Ability to develop a successful draft advertising campaign plan, using various elements to be included in advertising media, press layouts, Internet advertisements, audio, video clips.
Competence
1.Comprehensive understanding of the place and role of advertising in successful operations of an organisation (institution, company). Ability to analyse and, if necessary, make valuable suggestions on how to better address advertising issues in different companies and organisations.
